Article
Staying Resilient When the Path Forward Is Unclear
Nonprofits, Strategy & Planning
So many of the issues facing nonprofits today didn’t exist this time last year. While there was no way for organizations to prepare, we take a look at the opportunities and ways we can build trust.
Article
Digital and Direct Mail Growth? Yes, You Can Have It All
Nonprofits, Digital Marketing, Direct Mail
Many nonprofits focus only on digital or direct mail, but you don’t have to choose — nor should you. New digital trends make it easy to enhance your direct mail storytelling.
Article
An Overview of Healthcare Fundraising & 8 Effective Tactics
Hospitals & Healthcare, Nonprofits, Strategy & Planning
Healthcare fundraising is the process of raising money to support a healthcare institution. Explore the basics and effective fundraising strategies here.
Article
Facing Budget Cuts? Now Is the Time to Invest in Acquisition
Nonprofits, Strategy & Planning
2025’s first quarter has been full of uncertainty, and unprecedented federal spending cuts have rattled fundraisers across all sectors. Our experts share 4 tips you can incorporate now to strengthen your revenue.
Article
A Budget Is Not a Spreadsheet: 7 Steps to Strategic FY26 Planning for Public Media
Nonprofits, Public Media, Strategy & Planning
For many in public media, budget season is upon us. Your FY26 budget is more than a spreadsheet — it’s a data-driven plan that will guide all your activities for the year ahead.
Article
From Strategy to Action: 4 Quick Wins to Elevate Donor Retention Today
Nonprofits, 50, Strategy & Planning
We’ve rounded up top tactics you can put into action today to build lasting relationships — no matter how or where you connect with your supporters.
Article
9 Expert Tips for Re-Engaging Your Nonprofit’s Lapsed Donors
Nonprofits
Lapsed donors previously donated to your cause but haven’t given again within a set time period. Use these strategies to re-engage them in your cause.
Article
How Google’s AI-Generated Search Results are Impacting SEO: What Nonprofits Need to Know
Nonprofits, Website Development
AI Overviews are changing the search landscape. How prepared is your nonprofit's SEO strategy for ongoing shifts. If your organization relies on organic traffic to drive awareness and engagement, here’s what you need to know.
Article
The Top Nonprofit Conferences to Attend in 2025
Nonprofits, Strategy & Planning
There’s something about attending an industry conference that reignites your passion for the work you do. These are the must-attend nonprofit conferences of 2025.
Article
6 Steps to Define Your Nonprofit’s Value Proposition
Nonprofits, Strategy & Planning
A nonprofit value proposition describes the unique benefits that make your organization stand out. Discover how to craft and communicate your value proposition.
Article
How to Write an Engaging Direct Mail Fundraising Letter
Nonprofits, Direct Mail
Effective direct mail fundraising letters allow nonprofits to make personalized appeals. Learn how to write one and explore the top examples in this guide.
Article
From Transactional to Relational: Why Relationship Fundraising Still Matters in 2025
Nonprofits, Strategy & Planning
As online giving continues to grow, does relationship fundraising still matter? We recently published a new review of the research. The verdict? Relationship fundraising may be more important now than ever.