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    Article

    How To Turn a First Gift into a Heartfelt Connection

    Nonprofits, Strategy & Planning, GivingDNA

    Crafting an exceptional donor experience that will turn first-time donors to lifelong supporters is easier than you may think. Give new donors the welcome they crave and the appreciation they deserve.
    Article

    Staying Resilient When the Path Forward Is Unclear

    Nonprofits, Strategy & Planning

    So many of the issues facing nonprofits today didn’t exist this time last year. While there was no way for organizations to prepare, we take a look at the opportunities and ways we can build trust.
    Article

    Digital and Direct Mail Growth? Yes, You Can Have It All

    Nonprofits, Digital Marketing, Direct Mail

    Many nonprofits focus only on digital or direct mail, but you don’t have to choose — nor should you. New digital trends make it easy to enhance your direct mail storytelling.
    Article

    An Overview of Healthcare Fundraising & 8 Effective Tactics 

    Hospitals & Healthcare, Nonprofits, Strategy & Planning

    Healthcare fundraising is the process of raising money to support a healthcare institution. Explore the basics and effective fundraising strategies here.
    Article

    Facing Budget Cuts? Now Is the Time to Invest in Acquisition

    Nonprofits, Strategy & Planning

    2025’s first quarter has been full of uncertainty, and unprecedented federal spending cuts have rattled fundraisers across all sectors. Our experts share 4 tips you can incorporate now to strengthen your revenue.
    Article

    A Budget Is Not a Spreadsheet: 7 Steps to Strategic FY26 Planning for Public Media

    Nonprofits, Public Media, Strategy & Planning

    For many in public media, budget season is upon us. Your FY26 budget is more than a spreadsheet — it’s a data-driven plan that will guide all your activities for the year ahead.
    Article

    From Strategy to Action: 4 Quick Wins to Elevate Donor Retention Today

    Nonprofits, 50, Strategy & Planning

    We’ve rounded up top tactics you can put into action today to build lasting relationships — no matter how or where you connect with your supporters.
    Article

    9 Expert Tips for Re-Engaging Your Nonprofit’s Lapsed Donors

    Nonprofits

    Lapsed donors previously donated to your cause but haven’t given again within a set time period. Use these strategies to re-engage them in your cause.
    Article
    SEO and AIOs

    How Google’s AI-Generated Search Results are Impacting SEO: What Nonprofits Need to Know

    Nonprofits, Website Development

    AI Overviews are changing the search landscape. How prepared is your nonprofit's SEO strategy for ongoing shifts. If your organization relies on organic traffic to drive awareness and engagement, here’s what you need to know.
    Article

    The Top Nonprofit Conferences to Attend in 2025

    Nonprofits, Strategy & Planning

    There’s something about attending an industry conference that reignites your passion for the work you do. These are the must-attend nonprofit conferences of 2025.
    Article

    6 Steps to Define Your Nonprofit’s Value Proposition

    Nonprofits, Strategy & Planning

    A nonprofit value proposition describes the unique benefits that make your organization stand out. Discover how to craft and communicate your value proposition.
    Article

    How to Write an Engaging Direct Mail Fundraising Letter

    Nonprofits, Direct Mail

    Effective direct mail fundraising letters allow nonprofits to make personalized appeals. Learn how to write one and explore the top examples in this guide.