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Podcast

Text Your Way to Fundraising Success: Unlocking the Power of SMS for Nonprofit Fundraising

Nonprofits, Strategy & Planning

With the decline of traditional telemarketing and cluttered inboxes, SMS messaging is a less intrusive and effective way to reach donors that’s only growing in popularity. In this episode, we talk with Stephanie Drahan and David Sachetti about SMS, why it’s an important tactic, and how it can be leveraged in fundraising campaigns.

Podcast

Matching Gifts, Maximized: Uncovering Year-Round Potential to Drive Donations

Nonprofits, Strategy & Planning, Double the Donation

We talk with Amelia Baumann from Double the Donation about the benefits of promoting matching gifts throughout the year. The potential is massive: 84% of donors are more likely to give if they know a match is offered, and 70% more donors respond to fundraising appeals that mention matching.

Podcast

How to Choose the Best Content Management System for Your Nonprofit Website

Nonprofits, Analytics & Insights, Website Development

Depending on the size of your organization, your site could have anywhere from hundreds to thousands of pages — that’s a significant amount of content to manage. On this episode we talk about how a CMS can make your website more efficient and effective.

Podcast

Maximizing SEO for Nonprofits: Why Less Content, Done Right, Drives Bigger Results

Nonprofits, Strategy & Planning

In this episode, we discuss what makes content effective. We also explain why updating your existing content is a better SEO strategy. You’ll build on established traction and set yourself apart as a subject matter expert who keeps up with the latest trends and research.

Podcast

Beyond the Thank-You: How Technology and Transparency Drive Donor Loyalty

Nonprofits, 50, Strategy & Planning

We talk with Christa Stelzmuller, CTO at charity: water, about how the nonprofit uses technology to show precisely how many people benefit from each water well or filter they install. As a result, the organization has built a robust network of loyal supporters.

Podcast

Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth

Nonprofits, Digital Marketing, Strategy & Planning

The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through. Paid media can help you solve this puzzle. Our Chief Strategy Officer Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofits can use paid media tactics to build a strong digital presence.

Podcast

Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits

Nonprofits, Strategy & Planning

Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you're reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication.

Podcast

How to Make Your Brand Go Beyond Relevant to Irresistible with Cynthia Round

Nonprofits, Strategy & Planning

How is your nonprofit's brand significant in the lives of your loyal users? That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty.

Podcast

Uncovering Your Omni-Channel ROI Through Attribution

Nonprofits, Strategy & Planning

Measuring an omni-channel campaign gives a holistic view of your engagement and performance. In this episode of the Go Beyond Fundraising podcast, we break down the attribution methods that can best help you wrangle all the metrics you’re tracking so you can more clearly communicate your ROI.

Podcast

Unify Your Data, Amplify Your Strategy: Tools for Omni-channel Success

Nonprofits, Strategy & Planning

An omni-channel approach might muddy the attribution waters, but it's crucial for a comprehensive view of the series of touchpoints that led to a gift. In this episode of the Go Beyond Fundraising podcast, our tech experts break down the tools you need to unify your data and build a successful omni-channel strategy.

Podcast

How Collaboration Between Marketing and Fundraising Departments Can Lead to Optimal Donor Experiences

Nonprofits, Strategy & Planning

Allegiance Group + Pursuant Chief Strategy Officer, Trent Ricker spoke with Sue Citro, Chief Experience Officer at Best Friends Animal Society about ways leaders can encourage collaboration between the fundraising and marketing departments to create optimal stewardship experiences.

Podcast

Overwhelmed by an Omni-Channel Approach? Crucial Concepts and Practical Tips for Real World Success

Nonprofits, Digital Marketing, Strategy & Planning

On this episode of the Go Beyond Fundraising podcast, we talk with Laura Hinrichsen, VP of Advertising, and Kacey Crawford, VP of Digital Strategy, about how nonprofits can master omni-channel fundraising and marketing. We break down crucial concepts, share practical tips, and discuss real-world success stories to help your nonprofit thrive in a competitive landscape.

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