Podcast
Maximizing SEO for Nonprofits: Why Less Content, Done Right, Drives Bigger Results
Nonprofits, Strategy & Planning
In this episode, we discuss what makes content effective. We also explain why updating your existing content is a better SEO strategy. You’ll build on established traction and set yourself apart as a subject matter expert who keeps up with the latest trends and research.
Podcast
Beyond the Thank-You: How Technology and Transparency Drive Donor Loyalty
Nonprofits, 50, Strategy & Planning
We talk with Christa Stelzmuller, CTO at charity: water, about how the nonprofit uses technology to show precisely how many people benefit from each water well or filter they install. As a result, the organization has built a robust network of loyal supporters.
Podcast
Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth
Nonprofits, Digital Marketing, Strategy & Planning
The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through. Paid media can help you solve this puzzle. Our Chief Strategy Officer Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofits can use paid media tactics to build a strong digital presence.
Podcast
Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits
Nonprofits, Strategy & Planning
Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you're reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication.
Podcast
How to Make Your Brand Go Beyond Relevant to Irresistible with Cynthia Round
Nonprofits, Strategy & Planning
How is your nonprofit's brand significant in the lives of your loyal users?
That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty.
Podcast
Uncovering Your Omni-Channel ROI Through Attribution
Nonprofits, Strategy & Planning
Measuring an omni-channel campaign gives a holistic view of your engagement and performance. In this episode of the Go Beyond Fundraising podcast, we break down the attribution methods that can best help you wrangle all the metrics you’re tracking so you can more clearly communicate your ROI.
Podcast
Unify Your Data, Amplify Your Strategy: Tools for Omni-channel Success
Nonprofits, Strategy & Planning
An omni-channel approach might muddy the attribution waters, but it's crucial for a comprehensive view of the series of touchpoints that led to a gift. In this episode of the Go Beyond Fundraising podcast, our tech experts break down the tools you need to unify your data and build a successful omni-channel strategy.
Podcast
How Collaboration Between Marketing and Fundraising Departments Can Lead to Optimal Donor Experiences
Nonprofits, Strategy & Planning
Allegiance Group + Pursuant Chief Strategy Officer, Trent Ricker spoke with Sue Citro, Chief Experience Officer at Best Friends Animal Society about ways leaders can encourage collaboration between the fundraising and marketing departments to create optimal stewardship experiences.
Podcast
Overwhelmed by an Omni-Channel Approach? Crucial Concepts and Practical Tips for Real World Success
Nonprofits, Digital Marketing, Strategy & Planning
On this episode of the Go Beyond Fundraising podcast, we talk with Laura Hinrichsen, VP of Advertising, and Kacey Crawford, VP of Digital Strategy, about how nonprofits can master omni-channel fundraising and marketing. We break down crucial concepts, share practical tips, and discuss real-world success stories to help your nonprofit thrive in a competitive landscape.
Podcast
Warm Up Year-End Prospects with a Year-Round Ad Spend
Nonprofits, Strategy & Planning
In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.
Podcast
5 Myths About Digital Advertising
Nonprofits, Strategy & Planning
Digital advertising is full of mystery — it certainly doesn't help that the rules seem to change every day. In this episode of the Go Beyond Fundraising podcast, we aim to make digital advertising a little easier. Our guest, Allegiance Group + Pursuant VP of Advertising Laura Hinrichsen, joins us to dispel five myths about digital advertising.
Podcast
Is Crypto Safe for Nonprofits?
Nonprofits, Strategy & Planning
The fall of cryptocurrency exchange FTX has many nonprofits wondering whether accepting donations in the form of crypto is still a good idea. In this episode, we talk with Pat Duffy, co-founder of The Giving Block, a platform that makes it easy for crypto to be both donated and accepted.