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    Podcast
    Warm Up Year-End Prospects with a Year-Round Ad Spend

    Warm Up Year-End Prospects with a Year-Round Ad Spend

    Nonprofits, Strategy & Planning

    In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.
    Podcast

    5 Myths About Digital Advertising

    Nonprofits, Strategy & Planning

    Digital advertising is full of mystery — it certainly doesn't help that the rules seem to change every day. In this episode of the Go Beyond Fundraising podcast, we aim to make digital advertising a little easier. Our guest, Allegiance Group + Pursuant VP of Advertising Laura Hinrichsen, joins us to dispel five myths about digital advertising.
    Podcast
    Is Crypto Safe for Nonprofits?

    Is Crypto Safe for Nonprofits?

    Nonprofits, Strategy & Planning

    The fall of cryptocurrency exchange FTX has many nonprofits wondering whether accepting donations in the form of crypto is still a good idea. In this episode, we talk with Pat Duffy, co-founder of The Giving Block, a platform that makes it easy for crypto to be both donated and accepted.
    Podcast
    Year-End Fundraising in July: Leveraging Data to Prepare for Your Best Year-End Yet!

    Year-End Fundraising in July: Leveraging Data to Prepare for Your Best Year-End Yet!

    Nonprofits, Strategy & Planning

    Should nonprofits be talking about year-end giving as early as July? Well, if you want to avoid your year-end campaign getting lost in a sea of sameness, then the answer is yes! That's why we're kicking off a new series this summer: “Year-End Fundraising in July.”
    Podcast

    The Bold New Frontier of Artificial Intelligence

    Nonprofits, Strategy & Planning

    What if the key to transforming your fundraising efforts lies in a technology many fear? In this Go Beyond Fundraising Podcast episode, we explore the bold new frontier of artificial intelligence (AI).
    Podcast
    Giving Trends: Exploring Changes and Impact on the Year Ahead

    Giving Trends: Exploring Changes and Impact on the Year Ahead

    Nonprofits, Strategy & Planning

    We're reflecting on the giving trends that emerged in 2023 and how they may impact the landscape in the year ahead. Is there still some uncertainty in the air? Or will things level out? And what can your organization do now to set itself up for a strong performance?
    Podcast

    Generational Giving: Unpacking Gen X and Gen Alpha in Nonprofit Fundraising

    Nonprofits, Strategy & Planning

    Generational giving is more than another trendy topic; it's shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively.
    Podcast
    Elevating Donor Loyalty: Strategies for Long-Term Nonprofit Growth

    Elevating Donor Loyalty: Strategies for Long-Term Nonprofit Growth

    Nonprofits, Strategy & Planning

    In this Go Beyond Fundraising podcast episode, Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker discusses the value of fostering deep, meaningful relationships with donors. He emphasizes quality over quantity and says loyalty to an organization can lead to deep-rooted support that will last regardless of what's happening in the short term.
    Podcast
    Fundraising During an Election Year: What Nonprofits Need to Know in 2024

    Fundraising During an Election Year: What Nonprofits Need to Know in 2024

    Nonprofits, Strategy & Planning

    The presidential race is dominating news cycles and social media, but what does it mean for your fundraising efforts? In this episode, Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker explains why nonprofits should avoid the hype and instead get back to the basics.
    Podcast
    7 Database KPIs to Understand Donor Loyalty

    7 Database KPIs to Understand Donor Loyalty

    Nonprofits, Strategy & Planning

    Data can be overwhelming. There's so much to track, and it can be hard to tell what's meaningful vs what's just interesting. We're here to make it easier — these are the 7 key metrics that will give you a clear picture of your organization's health.
    Podcast
    How Digital Archiving Can Fuel Your Fundraising with HistoryIT's Kristen Gwinn-Becker

    How Digital Archiving Can Fuel Your Fundraising with HistoryIT’s Kristen Gwinn-Becker

    Nonprofits, Strategy & Planning

    We talk with Dr. Kristen Gwinn-Becker, founder and CEO of HistoryIT, about her work to help nonprofits record their rich histories in digital archives. This is more than scanning photos and documents — this is a searchable, easy-to-use collection of the moments that have made your organization what it is today.
    Podcast
    Is 2024 a “Make or Break” Year for Nonprofits?

    Is 2024 a “Make or Break” Year for Nonprofits?

    Nonprofits, Strategy & Planning

    The Fundraising Effectiveness Project's latest Quarterly Fundraising Report™ is out, and we're digging in! On our new episode of the Go Beyond Fundraising podcast, VP of Client Strategy Kristin Priest breaks down the key findings from the 2022 vs. 2023 giving trends.