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Allegiance Group + Pursuant Resources

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    Webinar

    How to Audit and Boost Your Nonprofit’s Web Performance

    Nonprofits, Technology Evaluations, UX & Visual Design

    Learn about a variety of free and paid tools to test and measure how your site is doing, how fast your content is loading, and how users are perceiving content loading on their screens. And find out how to improve your site’s performance.
    Webinar

    New! MemberCard Mobile App Webinar

    Nonprofits, Professional Associations, Public Media, 50

    Watch this webinar see the highlights of the new MemberCard Mobile App.
    Webinar

    Audience Strategies to Maximize Revenue: How to Make Your Database Work for You

    Public Media, Direct Mail, Nexus CRM

    Experts discuss audience strategies for all channels and database support for those strategies.
    Webinar

    Our Year of Email Deliverability Hell (and How We Climbed Out of the Fire)

    Nonprofits

    Get tips on email stewardship, engagement, email validation and audience suppression strategies that will help you create a healthy and reliable responding list.
    Webinar

    Creating Integrated Data Dashboards with Google Data Studio

    Nonprofits, 48, Analytics & Insights, Digital Marketing, Google Analytics

    Learn how League of Women Voters and Allegiance Group + Pursuant are using Google Data Studio to learn more about their site's users and optimize their campaigns.
    Webinar

    Blaze Your Own Fundraising Trail

    Public Media, Analytics & Insights, Digital Marketing, Direct Mail

    Hear how four public media stations broke away from traditional approaches and developed their own path to success.
    Webinar

    Fundraising Trends & Strategies for Year-End and 2022

    Education, Environment, Food Banks, Hospitals & Healthcare, Human Services, Nonprofits, Public Media

    Acquisition and retention trends pre-COVID, during COVID and now, and how to optimize your fundraising program for EOY and going forward, as well as how to forecast revenue.
    Webinar

    How to Measure and Track Your Website’s Success in Google Analytics

    Professional Associations, Analytics & Insights, Digital Marketing, UX & Visual Design, Google Analytics

    A successful website achieves your organization’s goals and satisfies your visitors’ needs. Learn why assigning organization’s and visitors’ goals to your content is critical to measure the success of your website. We will look at how to implement and measure ecommerce and Google Analytics goals to measure those goals.
    Webinar

    Keep Them Coming Back for More: Renewal Strategies to Improve Retention

    Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    Learn how to use text message reminders, artificial intelligence, and second gift conversion emails to boost renewal performance.
    Webinar
    people holding donation icons

    Everything You Need to Know About Acquisition Before the Next Fiscal Year

    Nonprofits, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning, Bing Ads, Facebook Ads, Google Ads

    Offset donor churn and revenue erosion with a right-sized annual acquisition plan that makes the most of both direct mail and digital channels.
    Webinar

    Google Ad Grants: Optimizing for 2021

    Google Ads

    Want to maximize the value of your ad grant in 2021? Watch this webinar to learn best practices and learn about new features.
    Webinar

    7 Key Database Metrics

    Analytics & Insights, Strategy & Planning

    Become familiar with the 7 Key Database Metrics. How to calculate them. Why you should pay attention to them. And how you can use them to make smart decisions as you plan future campaigns.