Webinar
Our Year of Email Deliverability Hell (and How We Climbed Out of the Fire)
Nonprofits
Get tips on email stewardship, engagement, email validation and audience suppression strategies that will help you create a healthy and reliable responding list.
Webinar
Creating Integrated Data Dashboards with Google Data Studio
Nonprofits, 48, Analytics & Insights, Digital Marketing, Google Analytics
Learn how League of Women Voters and Allegiance Group + Pursuant are using Google Data Studio to learn more about their site's users and optimize their campaigns.
Webinar
Blaze Your Own Fundraising Trail
Public Media, Analytics & Insights, Digital Marketing, Direct Mail
Hear how four public media stations broke away from traditional approaches and developed their own path to success.
Webinar
Fundraising Trends & Strategies for Year-End and 2022
Education, Environment, Food Banks, Hospitals & Healthcare, Human Services, Nonprofits, Public Media
Acquisition and retention trends pre-COVID, during COVID and now, and how to optimize your fundraising program for EOY and going forward, as well as how to forecast revenue.
Webinar
How to Measure and Track Your Website’s Success in Google Analytics
Professional Associations, Analytics & Insights, Digital Marketing, UX & Visual Design, Google Analytics
A successful website achieves your organization’s goals and satisfies your visitors’ needs. Learn why assigning organization’s and visitors’ goals to your content is critical to measure the success of your website. We will look at how to implement and measure ecommerce and Google Analytics goals to measure those goals.
Webinar
Keep Them Coming Back for More: Renewal Strategies to Improve Retention
Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Learn how to use text message reminders, artificial intelligence, and second gift conversion emails to boost renewal performance.
Webinar
Everything You Need to Know About Acquisition Before the Next Fiscal Year
Nonprofits, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning, Bing Ads, Facebook Ads, Google Ads
Offset donor churn and revenue erosion with a right-sized annual acquisition plan that makes the most of both direct mail and digital channels.
Webinar
Google Ad Grants: Optimizing for 2021
Google Ads
Want to maximize the value of your ad grant in 2021? Watch this webinar to learn best practices and learn about new features.
Webinar
7 Key Database Metrics
Analytics & Insights, Strategy & Planning
Become familiar with the 7 Key Database Metrics. How to calculate them. Why you should pay attention to them. And how you can use them to make smart decisions as you plan future campaigns.
Webinar
8 Steps for Fundraising During a Crisis
Nonprofits, Strategy & Planning
We can't control when a crisis hits, but we can prepare for one. Learn 8 steps to prepare your nonprofit for the next challenge.
Webinar
Passport Consumers: Building the Case for Philanthropic Support
Public Media, Analytics & Insights, Strategy & Planning
The impact that Passport Subscribers have on membership programs and how to convert them to long-term members.
Webinar
What is AI Fundraising? Optimizing Donor Giving with AI in Today’s Volatile Environment
Nonprofits, Direct Mail, Strategy & Planning, Technology Evaluations
Use AI to help your nonprofit to raise more more money with increased efficiency.