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    Article

    Using Technology to Build Transparency That Brings Long-Term Support

    Nonprofits, 50, Strategy & Planning

    “Where does my donation go?” “How are you using my gift to make a difference?” Fundraisers hear questions like this regularly. Donors want clear proof that their precious dollars will make an impact. But beyond reporting standards, transparency is critical to building long-term, loyal support among your donors.
    Article
    digital accessibility

    Make Your Nonprofit’s Digital Campaigns Accessible for Year-End Success

    Nonprofits, Digital Marketing, Strategy & Planning, UX & Visual Design

    Accessibility isn’t just the right thing to do — it’s a smart strategy. Discover how optimizing your website and digital campaigns for accessibility can engage more supporters and boost year-end results.
    Article

    Building a Digital Presence Through Paid Media: It’s Easier Than You Think

    Nonprofits, Digital Marketing, Strategy & Planning

    Think a paid media strategy is too expensive? Think again. Nonprofits of all sizes and with any budgets can use the data from their owned media to kick off their paid media efforts.
    Article
    elevator

    Nonprofit Elevator Pitch: Tips for Crafting Your Appeal

    Strategy & Planning

    Use these tips and examples - plus a template - to create an effective nonprofit elevator pitch for your organization.
    Article

    Unleash Your Leadership Potential: How to Break Through the Barriers Holding Your Nonprofit Back

    Nonprofits, Strategy & Planning

    As a leader in the nonprofit sector, you’ve likely faced the challenge of balancing high expectations with limited resources. But consistently trying to do more with less isn’t sustainable. In fact, it’s driving fundraisers away from the industry in droves.
    Article
    Uncovering Your Omnichannel ROI Through Attribution

    The Power of Attribution: How to Unlock Your Omni-Channel Fundraising Potential

    Nonprofits, Analytics & Insights, Strategy & Planning

    Omni-channel fundraising is more than a buzzword — it’s a necessity if you’re going to meet your constituents where they are. But, accurately measuring and tracking your efforts across multiple channels is a significant challenge, especially if you have a small team.
    Article
    Learn more about how to get donations for a fundraiser by following these ten best practices.

    How to Get Donations for Your Cause: 10 Best Practices

    Nonprofits, Strategy & Planning

    Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.
    Article
    It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit

    It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit

    Nonprofits, Strategy & Planning

    If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. Dozens of touchpoints lead to a gift, and they’re all related — even if you can’t see the handoff. That direct mail donation? The donor may have seen your social media ad, which reminded them to respond. An online gift? The postcard you sent may have inspired it.
    Article

    Unify Your Nonprofit’s Omni-Channel Data with the Right Tech Stack

    Nonprofits, Digital Marketing, Strategy & Planning

    As fundraisers and marketers, it’s easy to get caught up in how each individual channel or campaign performs. And while this is essential data, it’s not a complete look at what’s driving donor engagement and gifts. Instead, consider each channel a starting point for a larger conversation.
    Article

    How To Build a Framework for Omni-Channel Success

    Digital Marketing, Strategy & Planning

    In an omni-channel approach, every touchpoint is significant. And while each channel has unique strengths, it’s essential to put your donor front and center in your messaging.
    Article

    You’re Getting Warmer: How a Year-Round Ad Spend Warms Prospects for Stronger Year-End Giving

    Nonprofits, Strategy & Planning

    In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.
    Article
    Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success

    Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success

    Nonprofits, Strategy & Planning

    The calendar year-end is complex, but it’s a puzzle you must solve. After all, this is a critical time for many nonprofits. On average, most organizations raise up to 30% of their annual budget and 31% or more of their online revenue in December.