Article
Make Your Nonprofit’s Digital Campaigns Accessible for Year-End Success
Nonprofits, Digital Marketing, Strategy & Planning, UX & Visual Design
Accessibility isn’t just the right thing to do — it’s a smart strategy. Discover how optimizing your website and digital campaigns for accessibility can engage more supporters and boost year-end results.
Article
Building a Digital Presence Through Paid Media: It’s Easier Than You Think
Nonprofits, Digital Marketing, Strategy & Planning
Think a paid media strategy is too expensive? Think again. Nonprofits of all sizes and with any budgets can use the data from their owned media to kick off their paid media efforts.
Article
Nonprofit Elevator Pitch: Tips for Crafting Your Appeal
Strategy & Planning
Use these tips and examples - plus a template - to create an effective nonprofit elevator pitch for your organization.
Article
Unleash Your Leadership Potential: How to Break Through the Barriers Holding Your Nonprofit Back
Nonprofits, Strategy & Planning
As a leader in the nonprofit sector, you’ve likely faced the challenge of balancing high expectations with limited resources. But consistently trying to do more with less isn’t sustainable. In fact, it’s driving fundraisers away from the industry in droves.
Article
The Power of Attribution: How to Unlock Your Omni-Channel Fundraising Potential
Nonprofits, Analytics & Insights, Strategy & Planning
Omni-channel fundraising is more than a buzzword — it’s a necessity if you’re going to meet your constituents where they are. But, accurately measuring and tracking your efforts across multiple channels is a significant challenge, especially if you have a small team.
Article
How to Get Donations for Your Cause: 10 Best Practices
Nonprofits, Strategy & Planning
Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.
Article
It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit
Nonprofits, Strategy & Planning
If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. Dozens of touchpoints lead to a gift, and they’re all related — even if you can’t see the handoff. That direct mail donation? The donor may have seen your social media ad, which reminded them to respond. An online gift? The postcard you sent may have inspired it.
Article
Unify Your Nonprofit’s Omni-Channel Data with the Right Tech Stack
Nonprofits, Digital Marketing, Strategy & Planning
As fundraisers and marketers, it’s easy to get caught up in how each individual channel or campaign performs. And while this is essential data, it’s not a complete look at what’s driving donor engagement and gifts. Instead, consider each channel a starting point for a larger conversation.
Article
How To Build a Framework for Omni-Channel Success
Digital Marketing, Strategy & Planning
In an omni-channel approach, every touchpoint is significant. And while each channel has unique strengths, it’s essential to put your donor front and center in your messaging.
Article
You’re Getting Warmer: How a Year-Round Ad Spend Warms Prospects for Stronger Year-End Giving
Nonprofits, Strategy & Planning
In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.
Article
Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success
Nonprofits, Strategy & Planning
The calendar year-end is complex, but it’s a puzzle you must solve. After all, this is a critical time for many nonprofits. On average, most organizations raise up to 30% of their annual budget and 31% or more of their online revenue in December.
Article
Gen X & Gen Alpha: Bridging the Generational Gap Through Giving
Nonprofits, Strategy & Planning
Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively.