Article
Re-Engage With Lapsed Donors
Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning
Donor re-engagement after a lapse takes effort. Use these ideas to help strengthen your lapsed donor reactivation initiatives.
Article
Managing the Tension: How To Achieve Nonprofit Goals With a Both/And Mindset
Nonprofits, Strategy & Planning
Tim Arnold shares how nonprofit leaders can make more effective decisions by moving away from Either/Or problem-solving and toward managing tension.
Article
How Boosting Your Acquisition & Retention Efforts Now Will Prepare Your Organization for Uncertain Economic Times
Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA
Retention and acquisition can keep your organization poised for growth, even when times get tough.
Article
How to Engage Donors Effectively with Matching Gifts
Nonprofits, Digital Marketing, Double the Donation
Donor engagement is a vital priority for fundraising organizations. Determine how to effectively engage donors with matching gift opportunities in this guide.
Article
How a Homeless Shelter Embraced Tension and Started Thinking Beyond the Binary
Human Services, Nonprofits, Strategy & Planning
Whatever decisions you’re facing as a nonprofit leader, the both/and mindset can open new pathways for solutions that expand your impact.
Article
How To Create A High Performing Donation Form
Nonprofits, UX & Visual Design, Website Development, Double the Donation, WeDidIt
Read these best practices for donation page optimization, and how you can create the ultimate donor experience that will yield the best results for your organization.
Article
How to set up GA4 export for BigQuery
Nonprofits, Professional Associations, Analytics & Insights
Article
Placing Your Constituents in the Center of Your Omni-Channel Program
Nonprofits, Analytics & Insights, Strategy & Planning
How to apply the principals of donor-centric fundraising to make your constituents feel like they are a cherished and essential part of your organization.
Article
Creating the Ultimate Constituent Experience
Nonprofits, Strategy & Planning
To deliver the outstanding experiences their donors crave, nonprofits must bring their marketing and fundraising teams closer together.
Article
Digital Presence: Insights from Pursuant’s Panel with NXUnite
Nonprofits, UX & Visual Design, Website Development
It is crucial that your website design is optimized to meet both your organization’s goals and the needs of site users.
Article
How to Improve Donor Retention
Nonprofits, Digital Marketing, Direct Mail, Loyalty & Incentives, Strategy & Planning
How to make donor retention part of your overall fundraising plan.
Article
How To Write An Effective Fundraising Letter or Email
Nonprofits, Digital Marketing, Direct Mail, UX & Visual Design
Are you charged with writing the fundraising appeals for your nonprofit? If so, you’ll want to read our tips for better fundraising writing.