$52 average monthly gift | 80-95% retention for recurring donors | 5-7 years length of time monthly donors stay engaged 

Recurring donors don’t just give more — they stay longer, engage deeper, and transform your revenue forecast from volatile to sustainable.  

That’s why Sustainer Giving Must be your #1 strategy in 2025! 

In a world of economic instability, the traditional fundraising calendar is no longer enough. But monthly giving, when done right, can give your organization the financial predictability and donor loyalty it desperately needs.

Our latest guide, Sustainer Giving in 2025: From Afterthought to Essential Strategy, breaks down the forces reshaping donor behavior and shows you how to build a recurring giving program that thrives.

Inside, you’ll learn:

• Why recurring donors have 80–95% retention rates
• How subscription culture is influencing charitable giving
• Strategic best practices to grow and keep monthly donors
• How to reframe monthly giving as a mission-critical strategy, not a “nice to have”

📥 Download the guide and build a sustainer program built for resilience, not reaction. Plus, view our webinar: From One-Time Gifts to Lifelong Relationships: The Art and Science of Sustainer Programs