Great fundraising isn’t just about showing up — it’s about having the right game plan. Watch our power-packed webinar where Philabundance shared how they’re scoring big with strategic partnerships that connect with sports and music fans in the Philadelphia area.


Our expert lineup broke down:
🏆 Game-Winning Partnerships – How collaborations with sports teams and music events amplify donor engagement.
🎯 Creative Play Calls – Campaign strategies that use social media, live events, and promotions to turn fans into supporters.
📊 Scouting New Audiences – Identifying and targeting potential donors based on their passions.
📈 Measuring Success – Tracking and analyzing results to keep your fundraising strategy ahead of the competition.

Meet the All-Star Speakers:
🏅 Liz Lowe, VP, Client Relationships, AGP
🏅 Rick Roddam, Supervisor, Advertising, AGP
🏅 Samantha Henry, Annual Fund Manager, Philabundance

  • Advertising & Media
  • Audience Experience & Research
  • Audience Insights & Market Research
  • Donor Prioritization & Upgrade
  • Arts & Culture
  • Environment & Animal Welfare
  • Faith-Based
  • Food Bank
  • Health & Human Services
  • Hospital
  • Professional Associations
  • Public Media
  • Societal Benefit

Hosted By

Liz Lowe

Liz Lowe

VP, Client Relationships

Liz has over 20 years of fundraising, data management/processing, data analytics, production, digital, design, and media brokerage experience. With a heart founded in data, her primary goal is to find new ways to look at and use your data to inform strategy. She is highly skilled at utilizing a data-driven strategy to increase the response to your impactful direct response campaigns. In her current Client Relations role, Liz has followed her personal passion for making food accessible to everyone by leading the Food Bank and Human Services vertical at AGP.

Rick Roddam

Rick Roddam

Supervisor, Integrated Media Solutions

Rick Roddam is an Advertising Supervisor for AGP, overseeing digital advertising programs for a variety of nonprofit organizations, including several food banks. Prior to joining AGP, Rick worked as a Marketing Director for a regional automotive chain and in the broadcast industry as an Operations Manager and on-air talent. Away from work, Rick serves as a volunteer tour guide for the Office of Historic Alexandria in Alexandria, VA, and is a passionate fan of music, sports, food, and history.

Samantha Henry

Samantha Henry

Annual Fund Manager, Philabundance