Why Mid-Level Giving Must Be a Priority in 2026 (and How to Run It Well)

Most nonprofits know they need a mid-level program. Few have cracked how to make it thrive.

In this brass-tacks session, our Donor Engagement experts break down what it really takes to run a successful mid-level program in 2026.

You’ll learn how to brand your mid-level community, design a communication cadence that’s both scalable and personal, and use practical business rules to focus your time where it matters most.

We also shared actionable frameworks, sample touchpoint plans, and templates you can start using right away — no fluff, just proven methods that work.

You’ll walk away with a deep understanding of:

• Why mid-level should be your priority in 2026 (and beyond)
• How to brand a mid-level society distinct from sustainers
• Tiering and bandwidth models for scalable personalization
• Stewardship frameworks that build real donor momentum
• How to use tech and data to support strategy — not drive it