When sudden federal funding cuts threatened Philabundance’s ability to keep shelves stocked, the organization needed a surge of reliable monthly support. Allegiance Group + Pursuant (AGP) activated a rapid-response sustainer campaign designed to convert recent and lapsed donors into committed Full Plate Society members.
3x+
increase in new monthly sustainers YoY
47.4%
increase in monthly sustainer revenue YoY
The Situation
Philabundance faced the dual challenge of replacing lost federal dollars while stabilizing revenue for the months ahead. With a clear goal of acquiring at least 50 new sustainers, the team needed a strategic, data-informed approach to act quickly.
The Work
AGP launched an urgent-appeal campaign in July centered on immediacy, clarity, and personalized messaging.
Deliverables
- Paid Social campaigns (Facebook & Instagram) retargeting previous donors
- GivingDNA political segmentation to adapt messaging by audience
– Harder “cuts-based” messages to Democratic-leaning donors
– Softer “funding update” messages to Republican and Unaffiliated donors - Email series retargeting recent one-time donors (0–12 months)
Harder “Cuts-Based” Messages to Democratic-Leaning Donors vs. “Funding Update” Messages to Republican and Unaffiliated Donors
AGP’s data-driven approach helped us activate sustainer support quickly and effectively. The segmented strategy ensured every donor saw the message that resonated most.
Sam Henry
Annual Fund Manager, Philabundance
Results
- New Monthly Sustainers more than tripled YoY
- Monthly Sustainer Revenue increased 47.4% YoY
- Strong Paid Social performance across all audience segments
- Messaging relevancy boosted conversion efficiency
