arts & culture
Growmembership and donor revenue
membership and donor revenue As donors concentrate their giving, arts and culture organizations must make a clearer case for support. Membership renewal and annual giving work best when they’re informed by one shared strategy—not competing messages. AGP helps member‑based organizations create clarity across programs to strengthen retention and drive sustainable revenue growth.
About
Why Arts & Culture organizations choose AGP
AGP brings clarity to member‑based organizations by helping marketing and development teams work from a shared understanding—even when those programs are independent. By combining our 30 years of sector expertise with a testing-led strategy, we challenge “best practices” through data—often uncovering that what’s considered standard doesn’t drive growth. Our work with arts and culture partners has revealed untapped opportunities to improve renewals, retention, and member-to-donor conversion, resulting in stronger annual fund performance and sustainable top-line revenue growth.
Who We Serve
What We Offer
Agency services and technology built for Arts & culture organizations
- Strategic Planning
- Website Design & Development
- Advertising & Media
- User Experience Design
- Creative & Design
- Direct Mail
Create clarity across membership and annual fund appeals
Membership renewal and annual fund appeals shouldn’t collide or confuse supporters—but often do when programs aren’t coordinated. AGP brings a shared strategic lens to messaging, timing, and offers—helping programs reinforce one another rather than compete, and building stronger long-term loyalty.
Build stronger member-to-donor pathways
For many arts and culture organizations, membership starts as a value exchange—but over time, some supporters are ready to deepen their engagement. AGP designs journeys that build emotional connection over time – moving members up the giving pyramid and increasing annual fund participation without undermining the value of membership programs.
Drive membership growth
We bring clarity to complex membership-based models through testing, performance analysis, and metrics. Our data-driven approach challenges assumptions, refines strategy, and ensures that we yield the greatest number of renewable members to drive sustainable growth.
Results
Real results from our Arts & Culture work
Engagement up as much as 45%
AGP redesigned the Lake Placid Center for the Arts website on WordPress with a custom events calendar and refreshed brand identity, boosting user engagement by as much as 45% and increasing average time on page by 200%—making programming, tickets, and giving easier to find and act on.
$2.61 ROI for the fall campaign
AGP tested traditional mail formats for Minnesota Zoo membership acquisition, discovering that postcards outperformed letters for new and lapsed prospects. These data-driven insights helped refine acquisition strategy — the same analytical rigor we bring to membership and annual fund growth.
Turn members into donors and grow sustainable revenue
UPDATES & RESOURCES
Insights for Arts & Culture leaders
Insights on digital solutions that deliver for associations
Get practical insights on digital strategy, technology, and user experience right to your inbox to help your organization make smarter, more confident decisions.
FAQs
What types of arts & culture organizations benefit most from your approach?
Museums, zoos, aquariums, libraries, and other member-based cultural institutions with both transactional engagement and philanthropic support models benefit most—especially those seeking clearer coordination across programs or stronger insight into supporter behavior.
Do we need to change how our membership or fundraising teams are structured?
No. We’re not here to reorganize your institution. We work within existing team structures and reporting lines, helping you improve coordination, strategy, and results without requiring operational disruption.
Can you work with our in-house development and marketing teams?
Yes. Many arts and culture organizations have separate marketing and development teams, and we’re accustomed to working within those structures. Whether we’re supporting a membership program, an annual fund, or advising across both, we focus on ensuring timing, messaging, and strategy are informed by the full member experience—without disrupting your internal operations.
Can you work on our membership program without managing annual giving?
Absolutely. Many organizations engage us specifically for membership acquisition, renewal, or retention. Even when focused on one area, we ensure strategies are informed by how supporters experience the organization as a whole.
What makes AGP different for arts & culture organizations?
We understand the realities of membership-based cultural institutions—where renewal appeals, ticketing, and annual giving often coexist. Our team brings deep membership expertise and a testing-driven approach that helps organizations avoid overlapping appeals, reduce supporter friction, and make smarter decisions based on what their specific audiences actually respond to.
How do you measure success and ROI?
Success looks different across arts and culture organizations. Depending on your goals, we measure performance using metrics like membership renewal rates, member retention, donor participation, and revenue per supporter—always grounded in real outcomes, not vanity metrics.
