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Case Studies

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    37% increase in average gift
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    New Partnership & New Approach Boosts GPB’s Renewal

    Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    A strategic renewal series overhaul and dynamic ask string helped Georgia Public Broadcasting boost both response rate and average gift — with results sustained over time.
    $19k generated through year-end by nearly doubling prospect identification and increasing giving by more than 5x
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    How a Statewide Public Media Television Station Turned Donor Data into a Sustainable Fundraising Strategy with GivingDNA

    Nonprofits, Public Media, Analytics & Insights, GivingDNA

    By leveraging the power of GivingDNA, the public media station transformed its fundraising approach, identifying hidden donor potential, expanding revenue through new giving channels, and laying the groundwork for long-term, sustainable growth.
    71% of mid-level donors were retained
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    Data Segmentation Increases Engagement and Retention for Community Health Network Foundation

    Hospitals & Healthcare, Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA

    Community Health identified strategic engagement and movement opportunities to build a thriving mid-level donor program. With the help of GivingDNA, they uncovered key insights.
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    Building a Website That Matches RSF’s Transformative Mission

    Human & Civil Rights, Human Services, Nonprofits, UX & Visual Design, Website Development

    See how RSF revitalized its website and launched multi-channel campaigns to inspire giving, clarify its mission, and drive growth for regenerative finance.
    +14% increase in users’ ability to find content
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    New Jersey School Boards Association’s Enhanced Website

    Education, Nonprofits, UX & Visual Design, Website Development

    Discover how NJSBA transformed its website with modern design, streamlined navigation, and new tech integrations to better serve school boards statewide.
    450% more dollars raised beyond the goal
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    Washington National Cathedral’s First-Ever Giving Day Yields Sizable Results

    Faith-based, Nonprofits, Digital Marketing, Direct Mail

    With the help of AGP, Washington National Cathedral launched their first-ever Giving Day. With an omnichannel approach, they surpassed their goals and raised $400k.
    $37.86 avg. cost per acquisition (151% lower than the industry benchmark)
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    Fulfill Food Bank’s Urgent Response Digital Advertising Campaign: A Guide for Navigating the “Perfect Storm”

    Food Banks, Nonprofits, Analytics & Insights, Digital Marketing, GivingDNA

    Fulfill Food Bank used political affiliation targeting and tailored messaging resulting in its lowest CPA for any paid social campaign, nearly 151% lower than the industry benchmark.
    0.76% response rate (up from 0.4%)
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    Optimizing New Donor Experience and Strategy to Drive Sustainable Growth

    Human Services, Nonprofits, Analytics & Insights, Strategy & Planning

    AGP optimized NAMI’s acquisition strategy and donor experience to drive multi-gift stewardship and sustainable growth.
    $250,000 in revenue generated from the newsletter
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    Inside Story, Big Impact: Milwaukee PBS Raises $250K with a 4-Page Newsletter

    Nonprofits, Public Media, Direct Mail

    A traditional fundraising technique fills the gap in sagging on-air revenues for public television stations and joint licensees.
    55% increase in qualified planned donor leads
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    GivingDNA Dramatically Increases Qualified Leads

    Human Services, Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA

    National Alliance of Mental Illness generated $17,000 in direct response revenue, from mail alone, by targeting and segmenting their donors.
    8,000+ messages sent in 4 hours
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    Targeted SMS Increases Giving Tuesday Revenue

    Nonprofits, Public Media, Digital Marketing

    Allegiance Group + Pursuant partnered with WKAR Public Media to implement a peer-to-peer texting campaign, bringing in nearly 20 percent of its total Giving Tuesday goal.
    +42% in avg daily enrollment rate
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    Integrated Marketing Aids Reimagined Nicotine Cessation Program Launch

    Digital Marketing, UX & Visual Design, Drupal

    Truth Initiative’s revamped EX Program, a comprehensive nicotine cessation intervention, has been reimagined to meet the unique challenges faced by young people today.