$19k generated through year-end by nearly doubling prospect identification and increasing giving by more than 5x
How a Statewide Public Media Television Station Turned Donor Data into a Sustainable Fundraising Strategy with GivingDNA
Nonprofits, Public Media, Analytics & Insights, GivingDNA
By leveraging the power of GivingDNA, the public media station transformed its fundraising approach, identifying hidden donor potential, expanding revenue through new giving channels, and laying the groundwork for long-term, sustainable growth.
71% of mid-level donors were retained
Data Segmentation Increases Engagement and Retention for Community Health Network Foundation
Hospitals & Healthcare, Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA
Community Health identified strategic engagement and movement opportunities to build a thriving mid-level donor program. With the help of GivingDNA, they uncovered key insights.
Building a Website That Matches RSF’s Transformative Mission
Human & Civil Rights, Human Services, Nonprofits, UX & Visual Design, Website Development
See how RSF revitalized its website and launched multi-channel campaigns to inspire giving, clarify its mission, and drive growth for regenerative finance.
+14% increase in users’ ability to find content
New Jersey School Boards Association’s Enhanced Website
Education, Nonprofits, UX & Visual Design, Website Development
Discover how NJSBA transformed its website with modern design, streamlined navigation, and new tech integrations to better serve school boards statewide.
450% more dollars raised beyond the goal
Washington National Cathedral’s First-Ever Giving Day Yields Sizable Results
Faith-based, Nonprofits, Digital Marketing, Direct Mail
With the help of AGP, Washington National Cathedral launched their first-ever Giving Day. With an omnichannel approach, they surpassed their goals and raised $400k.
$37.86 avg. cost per acquisition (151% lower than the industry benchmark)
Fulfill Food Bank’s Urgent Response Digital Advertising Campaign: A Guide for Navigating the “Perfect Storm”
Food Banks, Nonprofits, Analytics & Insights, Digital Marketing, GivingDNA
Fulfill Food Bank used political affiliation targeting and tailored messaging resulting in its lowest CPA for any paid social campaign, nearly 151% lower than the industry benchmark.
0.76% response rate (up from 0.4%)
Optimizing New Donor Experience and Strategy to Drive Sustainable Growth
Human Services, Nonprofits, Analytics & Insights, Strategy & Planning
AGP optimized NAMI’s acquisition strategy and donor experience to drive multi-gift stewardship and sustainable growth.
$250,000 in revenue generated from the newsletter
Inside Story, Big Impact: Milwaukee PBS Raises $250K with a 4-Page Newsletter
Nonprofits, Public Media, Direct Mail
A traditional fundraising technique fills the gap in sagging on-air revenues for public television stations and joint licensees.
55% increase in qualified planned donor leads
GivingDNA Dramatically Increases Qualified Leads
Human Services, Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA
National Alliance of Mental Illness generated $17,000 in direct response revenue, from mail alone, by targeting and segmenting their donors.
8,000+ messages sent in 4 hours
Targeted SMS Increases Giving Tuesday Revenue
Nonprofits, Public Media, Digital Marketing
Allegiance Group + Pursuant partnered with WKAR Public Media to implement a peer-to-peer texting campaign, bringing in nearly 20 percent of its total Giving Tuesday goal.
+42% in avg daily enrollment rate
Integrated Marketing Aids Reimagined Nicotine Cessation Program Launch
Digital Marketing, UX & Visual Design, Drupal
Truth Initiative’s revamped EX Program, a comprehensive nicotine cessation intervention, has been reimagined to meet the unique challenges faced by young people today.
53% of these donors made their largest gift ever
Targeting Donors to Give More Pays Off for a Regional Nonprofit Healthcare System
Hospitals & Healthcare, Analytics & Insights, GivingDNA
Insights from GivingDNA helped development leaders craft a campaign that led to more than half of identified donors making their largest gift ever. It was the first time donors had ever been asked to increase their giving through direct mail.