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Case Studies

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    3x+ increase in monthly sustainer revenue YoY
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    Doubling Sustainer Growth at the Food Bank of Central & Eastern North Carolina: Smart Segmentation + Urgent Messaging

    Food Banks, Nonprofits, Digital Marketing, GivingDNA

    A rapid-response digital campaign that doubled new monthly donors and tripled monthly revenue year over year for a regional food bank.
    47.4% increase in monthly sustainer revenue YoY
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    Philabundance Drives Sustainer Growth During a Critical Funding Gap

    Food Banks, Nonprofits, Digital Marketing, GivingDNA

    A targeted “Full Plate Society” campaign that tripled monthly donor acquisition year over year.
    8x+ growth in new monthly sustainer revenue YoY
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    Northern Illinois Food Bank Supercharges Sustainer Growth Amid Federal Funding Cuts

    Food Banks, Nonprofits, Digital Marketing, GivingDNA

    A segmented, urgency-driven digital campaign that delivered 6–8x YoY gains in monthly donors and revenue for this regional food bank.
    40% increase in average gift
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    Grambling State University Boosts Alumni Giving with Data-Driven Engagement

    Education, Nonprofits, Analytics & Insights, GivingDNA

    Grambling State University used AGP's GivingDNA platform to reconnect with its alumni and dramatically improve donor engagement.
    43% increase in donors
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    Because of You: How Emotion and Urgency Powered a Record-Breaking Giving Tuesday

    Hospitals & Healthcare, Nonprofits, Digital Marketing, Direct Mail

    City of Hope’s multi-channel campaign used a powerful match and heartfelt storytelling to drive donor engagement and giving.
    37% increase in average gift
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    New Partnership & New Approach Boosts GPB’s Renewal

    Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    A strategic renewal series overhaul and dynamic ask string helped Georgia Public Broadcasting boost both response rate and average gift — with results sustained over time.
    $19k generated through year-end by nearly doubling prospect identification and increasing giving by more than 5x
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    How a Statewide Public Media Television Station Turned Donor Data into a Sustainable Fundraising Strategy with GivingDNA

    Nonprofits, Public Media, Analytics & Insights, GivingDNA

    By leveraging the power of GivingDNA, the public media station transformed its fundraising approach, identifying hidden donor potential, expanding revenue through new giving channels, and laying the groundwork for long-term, sustainable growth.
    71% of mid-level donors were retained
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    Data Segmentation Increases Engagement and Retention for Community Health Network Foundation

    Hospitals & Healthcare, Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA

    Community Health identified strategic engagement and movement opportunities to build a thriving mid-level donor program. With the help of GivingDNA, they uncovered key insights.
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    Building a Website That Matches RSF’s Transformative Mission

    Human & Civil Rights, Human Services, Nonprofits, UX & Visual Design, Website Development

    See how RSF revitalized its website and launched multi-channel campaigns to inspire giving, clarify its mission, and drive growth for regenerative finance.
    +14% increase in users’ ability to find content
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    New Jersey School Boards Association’s Enhanced Website

    Education, Nonprofits, UX & Visual Design, Website Development

    Discover how NJSBA transformed its website with modern design, streamlined navigation, and new tech integrations to better serve school boards statewide.
    450% more dollars raised beyond the goal
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    Washington National Cathedral’s First-Ever Giving Day Yields Sizable Results

    Faith-based, Nonprofits, Digital Marketing, Direct Mail

    With the help of AGP, Washington National Cathedral launched their first-ever Giving Day. With an omnichannel approach, they surpassed their goals and raised $400k.
    $37.86 avg. cost per acquisition (151% lower than the industry benchmark)
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    Fulfill Food Bank’s Urgent Response Digital Advertising Campaign: A Guide for Navigating the “Perfect Storm”

    Food Banks, Nonprofits, Analytics & Insights, Digital Marketing, GivingDNA

    Fulfill Food Bank used political affiliation targeting and tailored messaging resulting in its lowest CPA for any paid social campaign, nearly 151% lower than the industry benchmark.