Nonprofit Direct Mail Fundraising Â
Acquire, retain, and upgrade more loyal donors with AGP’s direct mail fundraising services.Â
What We Offer
Services designed for high-impact direct mail
- Acquisition & List Growth
- Content Strategy & Copywriting
- Creative & Design
- Donor & Member Renewal
- Print Production Management
- Strategic Segmentation
- Stewardship & Upgrade
- Strategic Planning
- Testing & Optimization
- Sustainer & Mid-level Donor Programs
Results
Direct Mail Impact
70% lift in year-over-year response rate
City of Hope revitalized its direct mail acquisition strategy with AGP, driving a 70% year-over-year response lift, a 73% increase in gross revenue, and higher average gifts by combining smarter list modeling, multi-component mail packages, and strategic testing.
37% increase in average gift
Georgia Public Broadcasting partnered with AGP to revamp its direct mail renewal series with customized creative and a dynamic ask strategy—resulting in a 26% increase in response rate and a 37% rise in average gift, while strengthening donor engagement.
Raised 450% of the $50,000 goal
Washington National Cathedral’s Giving Day paired direct mail with digital outreach to drive participation and revenue. Strategic timing, messaging, and coordinated formats helped boost donor response and support, demonstrating the power of direct mail to amplify multi-channel fundraising success.
Why AGP
Craft Authentic Stories
We partner with you to uncover the human stories behind your mission, stories that connect with donors on an emotional level.
Target the Right Audience
 Leveraging data analytics, we ensure your message reaches those most passionate about your cause.Â
Design for Impact
Our team creates visually engaging mailers that complement your story and drive action.
Measure and Refine
We track results and provide valuable insights to optimize future campaigns.
Partnerships that move missions
Partnering with AGP has helped us better understand donor and community giving behaviors through data-driven insights. Their expertise has strengthened our culture, increased revenue, and guided short- and long-term strategies that build more meaningful supporter relationships.
Vice President of Development, Community Health Network Foundation
Let’s strengthen your direct mail program with smarter strategy, stronger creative, and measurable fundraising results.
Related
Stay ahead with ideas that move nonprofits forward
Get the latest AGP guides, webinars, articles, and podcasts in your inbox, curated to sharpen your strategy and keep your mission moving forward
FAQs
Is direct mail still an effective fundraising channel today?
Yes—when it’s done strategically. Direct mail continues to deliver reliable revenue for nonprofits, especially when paired with strong storytelling, smart segmentation, and integrated digital touchpoints. We help organizations modernize their direct mail programs so they remain relevant, measurable, and effective in today’s multi-channel environment.
What makes AGP’s approach to direct mail different from a traditional mail vendor?
We’re not just executing mail—we’re building fundraising programs. Our team brings together strategy, creative, data, and analytics to design campaigns that support long-term growth, not just a one-time response. That means every mailing is informed by donor behavior, performance data, and your broader fundraising goals.
Can you support our entire direct mail program—or just specific campaigns?
Both. We can act as your full direct mail partner or step in to support specific initiatives like acquisition, year-end, renewals, or A/B testing. Many clients start with a focused project and expand as they see results.
How do you ensure our mail reaches the right audience?
Audience strategy is foundational to our work. We use donor data, segmentation, and list planning—powered by insights from our GivingDNA platform—to ensure each mailing is targeted for maximum relevance and return. For acquisition, we manage list selection, rentals, and suppression with performance and efficiency in mind.
Do you help integrate direct mail with digital fundraising efforts?
Absolutely. We design direct mail to work hand-in-hand with digital channels through coordinated messaging, landing pages, QR codes, email follow-ups, and digital retargeting. This omni-channel approach reinforces your message and gives donors multiple ways to respond.
How do you measure success and optimize performance over time?
We believe testing and analytics are essential to sustainable growth. We track response, revenue, and ROI, then use those insights to refine creative, formats, timing, and ask strategies. Over time, this helps improve performance and inform smarter investment decisions.
What’s it like to work with AGP on a direct mail partnership?
You gain a collaborative extension of your team. We bring hands-on execution, strategic guidance, and proactive communication throughout the process—from planning through in-home delivery and reporting. Our goal is to make direct mail easier, clearer, and more effective for your organization.