Direct Mail Campaign Management

Allegiance Group + Pursuant offers full direct mail fundraising campaign management services. We take all the work of program planning, strategy, and execution off your plate. We’ll handle everything from retention, acquisition, and stewardship strategy to production and delivery.

At Allegiance Group + Pursuant, we manage small to enterprise clients across many sectors, strategically growing direct mail fundraising programs for the long term. Our successes include significantly growing sustainer programs, moving donors through the donor-giving funnel, increasing new donor retention year-over-year, and more. 

See our case studies for more details.

Copywriting, Design, & Development

Imagine the impact you can make.

Direct mail fundraising isn’t just about letters and envelopes; it’s about forging connections. It’s about sharing stories that spark empathy and inspire action. At Allegiance Group + Pursuant, we believe storytelling is the key to unlocking donor generosity.

Because every number represents a life transformed. We help you craft narratives that go beyond statistics. Narratives that introduce you to the faces behind your mission. It’s the story of the single mom overcoming homelessness thanks to your shelter. It’s the rescued animal finding a loving home, a testament to your tireless efforts. These are the stories that resonate with donors, that make them ask:

How can I be a part of this change?

Why wait? My support can make a difference right now.

Can I truly stand by while others struggle?

Our copywriting team helps you shift the focus, using powerful “you” language that empowers donors to see themselves as agents of positive change. We craft compelling messages that answer the “why” and the “when,” igniting a desire to give.

Let us help you craft the narratives that move hearts and inspire action. Together, we can turn donor engagement into lasting change.

Printing & Mailing

Once your direct mail appeal has been crafted, you can rely on Allegiance Group + Pursuant to manage the details, including:

• Printing and Variable Data
• Data management
• Lettershop services
• Mailing
• Inventory management

Our experienced production team will ensure that your campaigns are executed flawlessly, on time, and within your budget.

Testing & Optimization

Every direct mail campaign is an opportunity to improve your fundraising program. Those realizations come from testing.  

Rather than running with an idea and seeing what happens, direct mail testing helps you choose the strategies that are most likely to resonate with your supporters.

When developing your testing plan, we help your organization take the following steps:

• State your objective:  What is the change you want to create?  
• Develop a hypothesis: “If I increase the ask amount by $5, the average gift will increase and generate more net revenue.”
• Determine how you will measure success: Will it be a rise in the average gift amount and total net revenue or another metric?
• Isolate a single variable: Test one thing at a time, like the ask amount.

Acquisition List & Annual Planning

Fueling Growth and Long-Term Value: Acquisition Strategies for Nonprofits

We are dedicated to helping your membership or donor program reach its full potential. We achieve this through a data-driven approach to acquisition, ensuring financially sound and targeted efforts.

Our comprehensive suite of services includes

• Strategic List Planning & Analysis: Our expert team provides free consultations to analyze your current acquisition strategy. We identify areas for improvement and project mailing quantities to optimize your budget.
• Unbiased List Recommendations & Acquisition: We leverage decades of experience to source high-quality, targeted lists that perfectly align with your donor personas. We handle list rentals, exchanges, consortium buys, and meticulous processing to ensure efficient campaign execution.
• Data-Driven Storytelling: Beyond just numbers, we believe in the power of compelling narratives. Our analytics solutions inform authentic stories that resonate with your target audience, increasing engagement and driving action.
• Measurable Results: We go beyond acquisition volume. We track key metrics to measure long-term value, including conversion rates, average gift size, and gift frequency. This data empowers you to continuously refine your strategy for maximum impact.

Together, we can turn acquisition into a catalyst for growth, nurturing strong relationships with your donor base and propelling your mission forward.

Direct Mail Fundraising Enhancements

Using direct mail fundraising enhancements will increase response rates and broaden your message across multiple media channels.

USPS Informed Delivery Interactive Campaign

• Enhance the value of direct mail by creating a new connection through digital content.
• Target existing USPS Informed Delivery users with custom images and URLs to provide full-color digital previews of direct mail.
• Use Informed Delivery Interactive Campaigns to acquire new donors and grow your existing supporter base.

USPS Informed Visibility

• Informed Visibility enables direct mail fundraisers to leverage key information about their mailings to manage operations, confirm when mail is delivered, and adjust marketing strategies as needed.
• Integrate Informed Visibility with digital media by using delivery scans to trigger personalized outbound emails to your direct mail recipients on the day their mail is delivered.

Ringless Voicemail

• Deliver pre-recorded messages to donors or prospects without either party ever having to pick up the phone.
• Because Ringless Voicemail allows recipients to respond on their own terms, it is an extremely effective and non-intrusive alternative to other forms of communication.
• Pairing Ringless Voicemail with a direct mail appeal or email appeal establishes additional touchpoints, giving your message extra momentum.

IP Targeting

• Connect direct mail to the internet by using IP Targeting.
• Target specific residential or business locations by matching IP addresses.
• Display your digital content by delivering ads to those people on websites they visit across the web.