Acquisition & Reactivation

Build a pipeline that powers your mission

Acquisition and reactivation aren’t quick wins—they’re the engine of long‑term revenue. We help nonprofits cut through rising costs, shrinking budgets, and stagnant files with data‑driven, multi‑channel programs proven to bring in new donors and re-engage lapsed ones.

Grow & Re-Engage Your Donors

Unlock sustainable donor growth

Sustainable growth depends on a donor file that’s continually renewed. With donor retention averaging 40–45% and first‑time retention around 20% or less, nonprofits must steadily acquire new supporters and re-engage those who lapse to maintain revenue. At AGP, we use data-driven targeting, disciplined testing, and integrated creative to find high‑value prospects and win back donors efficiently—building healthier pipelines and stronger long-term value.

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Strengthen your acquisition engine

Effective acquisition starts with reaching the right audiences—then inspiring them to act. We combine targeting, modeling, testing, and creative strategy to help you grow a high-quality donor file that fuels long-term mission impact. Smart list expansion today drives sustainable revenue tomorrow.

Reach donors where they are

From paid social to programmatic display, our media strategies amplify your mission across the channels donors use most. We optimize your spend, refine targeting, and deliver compelling creative that attracts new supporters while re-engaging the ones who’ve gone quiet.

See Our Media Approach

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Unify your donor experience

Donors don’t think in channels—and your fundraising shouldn’t either. We integrate digital, direct mail, email, and storytelling into cohesive journeys that cut through noise, lift response, and deepen connection across both new and lapsed audiences.

What We Offer

Services and technology designed for acquisition & reactivation

Acquisition & List Growth
Advertising & Media
Brand Awareness
Multichannel Fundraising
SEO and AI Optimization

Invest in Targeted Acquisition and Reactivation Programs Proven to Deliver Stronger Returns and Sustainable Growth.

Start Growing Smarter

70% lift in year-over-year response rate

Acquisition and reactivation fuel measurable growth. City of Hope’s data-driven acquisition test delivered significant lifts in response, average gift, and long‑term donor value—proving that strategic investment in new and lapsed audiences strengthens both immediate results and future revenue.

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61.7% YoY increase in new‑to‑file digital donors

A strong acquisition and reactivation strategy can transform growth. Philabundance saw a 61.7% year‑over‑year increase in new‑to‑file digital donors by activating an energized audience through a sports-powered, multi-channel campaign—proving targeted digital engagement brings new supporters in fast.

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