Integrated Media Solutions
Strategic paid media fuels growth by strengthening engagement, maximizing reach, optimizing performance, and driving sustainable fundraising impact across acquisition, retention, and long-term supporter value.
What We Offer
Paid media with purpose
- Acquisition & List Growth
- Lead Generation
- Brand Awareness
- Events & Peer-to-Peer
- Advocacy Activation
- Multichannel Fundraising
- Campaign Management & Execution
- Influencer Partnerships
- Strategic Planning
- Testing & Optimization
- Conversion & Retention
- Donor Prioritization & Upgrade
Results
Paid media impact
Paid media aids in driving 43% donor growth for Giving Tuesday
A full-funnel paid media campaign for City of Hope helped deliver a record-breaking Giving Tuesday, with a 19% increase in revenue, a 43% increase in donors, and an 11% increase in gifts.
Paid media drove $13 Return on Ad Spend
The Huddle to End Hunger paid media campaign delivered exceptional results, proving the power of a well-executed, sports-driven strategy. By aligning storytelling with strategic targeting, Philabundance was able to engage a passionate audience, activate new donors, and generate significant revenue.
Paid media Return on Ad Spend 7.5X benchmark
MIPR needed an extra boost during the 2025 year-end fundraising to help offset the impact of federal funding cuts. Our paid media program drove significant revenue impact across new, current, and lapsed donors.
Why AGP
Data-Driven Audiences
Our approach and exclusive partnerships unlock the potential within your file, helping to find new, relevant audiences at scale.Â
Integrated Channel Strategies
Paid media integrates with other traditional nonprofit channels to break through and drive measurable results.Â
Transparency and Access
You’ll receive full access to every piece of campaign data and regular, insightful reporting. You’ll also have direct access to your team.
Cross-Channel Measurement
Track performance across platforms and connect online and offline data to see the full picture and optimize in real-time.Â
Full-Service Media Buying In-House
We handle planning, buying, placement, and optimization across all digital and offline platforms so your team can focus on your mission.Â
Results That Exceed Benchmarks
Our approach consistently drives results that exceed industry benchmarks across every sector and KPI.Â
Partnerships that move missions
Our Experts
Our Paid Media ExpertsÂ
Laura Hinrichsen
Megan Morris
Rick Roddam
Asha Warren
Madison Randolph
Rennee Trinidad
Patrick McGucken
Dave Kim
Ready for a paid media strategy built around your goals?
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FAQs
How do you measure success for advertising and paid media campaigns?
We employ a full-funnel approach, holding every single element of the paid media plan accountable for its performance. The KPI will vary based on whether the tactic is designed to drive awareness, leads, traffic, or donations. Â
What advertising channels do you manage for nonprofits and associations?
We manage paid search, grants, social media ads, programmatic display and video, connected TV, and traditional media like print, radio, and out-of-home. We recommend the right mix based on your goals and budget.Â
How do you target the right audience for nonprofit advertising campaigns?
We maximize data from first-party (CRM, website data), second-party (platform audiences), and third-party (external sources) sources to find the right people across any paid media channel.Â
Can advertising integrate with our other fundraising and marketing channels?
Yes. We build campaigns where ads, email, direct mail, and other channels always work together. Integrated, omni-channel campaigns consistently outperform siloed efforts.Â
Do you create the ad creative or do we need to provide assets?
We handle everything – copywriting, graphic design, and video production. Or we can work with assets you provide. Either way, we optimize creative based on performance data.Â
Can you work alongside our in-house marketing team or existing agency partners?
Absolutely. We collaborate with your team or partners to deliver seamless integrated campaigns across any channel, share insights, and build internal capacity over time.Â
How much does it cost to get started?
The cost of driving via paid media will vary based on the sector, geography, and awareness of your organization, among other factors. But it’s accessible to any organization. We develop custom plans for every client.Â
Do you outsource paid media work?
No. Our client campaigns are handled in-house by our expert team.Â
Do you markup media spend?
No. All of your media spend budgets go to working media. We do not charge commission or a markup on media spending, unlike many other nonprofit agencies. Â
What channels should I invest in?
We recommend that, when possible, clients are active on more than one channel at a time. This helps drive greater impact. The most common channels organizations start with are paid social, search, and programmatic display.Â
Do you manage Google Grants?
We do! Our team currently manages grants across every eligible sector.Â
Why should I invest in paid media?
Paid media has a greater ability to find and convert new, relevant audiences at scale across every sector. In addition to donor acquisition, paid media is also effective in driving renewals, upgrades, or reactivating lapsed donors more efficiently than other channels. Paid media can also adjust in real-time based on performance.Â