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Can Recurring Giving Save Nonprofits?

...relationships that will keep their support coming. Speaking of sustained support, a recurring giving program is an excellent source of predictable cash flow. Giving has lean months, just as commerce...

Give to the Max Day Email Campaign

...Max Day campaign goal was $100,000, and not only did the emails feature five matching gift challenges and compelling Zoo insights, but the emails were visually engaging and formatted for...

Advancing Donor Loyalty

...The goal was to create a more meaningful donor experience by defining who would receive which communication and when.  With this plan, the Cathedral began implementing initiatives to elevate relationships...

American Occupational Therapy Association (AOTA)

...active members are consuming vs non-members. Other core features of the implementation include enhanced e-commerce which allows AOTA to see a complete “shopping” funnel of their site as well as...

New Multichannel Fundraising Strategy Yields Big Results

...to make some customization to the creative. We added a seven-notice monthly e-renewal series to complement monthly direct mail renewals (also a seven-effort series) so members would receive a coordinated...

Alicia Lifrak Joins Pursuant as Executive Vice President

...commercial business sectors. She most recently served as the Executive Vice President of Nonprofit Engagement Services at Gabriel Group, an OSG company. Lifrak will lead Pursuant’s market expansion in providing...

Strategies For An Annual Giving Program

...giving program, PAN is now equipped with a comprehensive acquisition strategy. This knowledge will help them continue to build momentum for reaching more donors who are passionate about their mission....