Reach Full Funding Potential: 6 Donor Acquisition Strategies
...Share consistent and compelling messages. Keep the conversation going with prospects through dedicated follow-up. Remember that online donor acquisition campaigns don’t exist in a vacuum. There is enormous potential to...
Digital Presence: Insights from Pursuant’s Panel with NXUnite
Your website may be the first place donors, service recipients, volunteers, and other members of your community interact with your nonprofit. It is crucial that your website design is optimized...
The Importance of the Reply Slip
...the reply slip provided an opportunity to streamline the copy. We removed language soliciting matching gifts from the test and condensed language directing donors to make their gifts online. The...
Feeling rejected? Learn from unresponsive donors
...across the board. This might be effective for increasing online presence but less accurate for fundraising campaigns. Different donor segments want to communicate through various methods, like direct mail, telephone,...
Handle Declined Credit Cards and Avoid Lost Revenue
...expire and are rarely canceled. Also, EFT fees are often lower than credit card fees. The second way to avoid declines is to communicate with donors 30-45 days before the...
Meaningful Testing
...you can get by with smaller mail volumes to generate a significant result. Free Online Tools Can Set You Up for Success Not every test will result in statistical significance...
The Advantages of Video Conferencing for Nonprofits
...means an organization can accept more help. There are volunteers who would like to contribute but are not conveniently located nearby the nonprofit. Video conferencing, as well as other online tools,...
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Gen Z and Generosity: Acquiring and Retaining Young Donors
...interacting with brands online, so nonprofits should mimic that experience. How can nonprofits effectively communicate their mission and impact to Gen Z donors? First, be where Gen Z is —...
Reality Check: Debunking 5 Digital Advertising Myths
...To that end, we’re here to debunk five common digital advertising myths. Let’s jump right in. Myth #1: Google Ad Grant money should be invested in fundraising ads. Google Ad...