Podcast | How Member Organizations Can Turn More Members Into Donors
...should work together to develop communications that, yes, outline membership benefits but also emphasize how each membership supports the work you’re doing in the community. And don’t be afraid to...
5 Major Mistakes You’re Making in Your Monthly Giving Program
...good use,” explains Julia Lam, Communications Manager at AustralianHelp and BigAssignments. 4. Being Generic in Email Messaging Your mailing list should already be segmented, and when it comes to monthly donors, they should...
Direct Mail Newsletter Transformed by Integrated Email
...donation. 40% Increase in revenue per member in first year compared to 4-year average. 60% Increase in revenue per member in second year compared to 4-year average. The Results After...
Digging Into Data: 7 Key Metrics to Track + Common Data Questions
...pattern; you must compare it to previous Januarys, say over a five-year period. You’ll know you must act if you have a decrease or flat line. Say you’re coming to...
Erie City Mission continues to realize success with Allegiance Group + Pursuant
...Allegiance Group + Pursuant offered wide-ranging guidance, including help with services outside of the company’s own offerings. From support for the DonorPerfect platform to establishing crowdfunding and online giving initiatives,...
Outside-the-Box Ideas and Segmentation can Drive Nonprofit Donations
...nonprofit technology company, offers a number of categories that can be used by charities to segment their donors in order to communicate with them effectively and receive their financial support:...
Plan Now for Successful Calendar Year End Fundraising
...can leverage at calendar year end? There’s a lot of competition at CYE — lots of organizations are competing for your charitable donation. Can you set yourself apart with a...
4 Ways Technology Can Improve Donor Relations
...face-to-face communications to engage younger donors online. Many services are available, such as Google Hangouts, Skype, and free and paid video conferencing services. Leveraging technology to improve donor relations at...
How to Engage Donors Effectively with Matching Gifts
...their gift. When available, share donation minimums and maximums, qualifying nonprofits and employees, match ratios, submission deadlines, and more. From there, donors can navigate to their companies’ online submission forms...
Donor Loyalty Best Practices
...incentives or communications designed to make a donor feel welcomed, valued, and heard. Regularly connect with loyal donors. Communicating with your most loyal donors is typically about keeping a warm...