Temporary MemberCard Lifts Acquisition Response Rate
...Results The results of the Temporary MemberCard test were outstanding. The test panel receiving the Temporary MemberCard demonstrated a 47% increase in Acquisition response rate compared with the control! The...
League of Women Voters Brand Strategy & Redesign
...Group + Pursuant with a complex question – how do we harness the power of this moment through a digital experience that reflects today’s activists while honoring an incredible 100-year...
Chattanooga Area Food Bank
...gross revenue, a major change compared to the previous year’s total of $20,593. The 2019 effort also attracted an additional 135 contributors compared to the previous campaign. Fall Newsletter 214%...
Iowa Public Television
The Challenge Iowa Public Television had been mailing the same acquisition control package—successfully—for many years, and it helped build a mature and successful program. However, in recent years, acquisition response...
League of Women Voters “She is me”
...— more reflective of the movement it’s a part of. When it comes to finding your people and sharing your impact, there’s no better way than thoughtful, authentic storytelling (and...
American Physical Therapy Association
...and analytic data, and designed components to help APTA prioritize content on the site for visitors. We added Integration with iMIS AMS, ThinkingCap (LMS), ISG Web (eCommerce), EBSCO Publishing platform,...
Strengthening key donor relationships to ignite generosity
...SPCA knew that relationships drive value. They understood the importance of retaining loyal, committed donors. They even knew that if they asked their most faithful constituents to do more, they...
Buckle Up: How Acquisition and Retention Drive Every Aspect of Fundraising
...being more selective about who they support. This, combined with increased costs for outreach efforts like direct mail, means it takes more time and money to nurture net new names...
Gen X & Gen Alpha: Bridging the Generational Gap Through Giving
...more personalized relationship with brands. Nonprofits should strive to mirror this in their appeals and interactions. Channel Preferences Unlike some generations, Gen X is comfortable giving both online and offline....
Elevating a Brand to Make Health Care Work for More People
The Challenge To better tell the Center for Health Care Strategies’ (CHCS) brand story and help shape a new evolution within the digital space for CHCS— ensuring long-form content was compelling,...