2025-2026 Giving Outlook Annual Report: Hospital and Healthcare Edition

Are we headed toward a two-tiered giving future? Discover what the data says and how your organization can prepare.

The Giving Outlook: Hospital + Healthcare Edition explores the forces reshaping philanthropy for hospitals and healthcare organizations. While overall giving is on the rise, participation from everyday supporters continues to decline, leaving growth increasingly concentrated among major donors.

Inside this annual report, you’ll learn:

• How healthcare giving performed in 2024 and where it’s headed in 2026
• The risks of donor concentration and declining grassroots support
• Key imperatives to adapt your hospital or healthcare organization strategy and sustain growth

Don’t just react to the trends, prepare for them.