The 2025 – 2026 Giving Outlook eBook
Is Philanthropy Splintering?
In an era of economic uncertainty and evolving donor behavior, effective planning demands more than just historical data; it requires context, perspective, and foresight.
The 2025-2026 Giving Outlook examines one of the most pressing questions facing fundraisers today:
Are we heading toward a two-tiered giving future? One where mega and mass market donors are approached with fundamentally different strategies?
Drawing from Giving USA’s recent report and expanded with proprietary analysis, this year’s Giving Outlook explores both sides of this emerging divide, revealing the data-driven tension between: Major donor dominance and the future of broad-based support.
Authored by AGP’s own experts, Matthew Mielcarek, SVP, Analytics & Insights Strategy and Kristin Priest, VP, Client Strategy, this report delivers critical insights for nonprofits navigating resource allocation, donor pipeline development, and long-term sustainability.
What You’ll Gain from the Giving Outlook
- Contextualized Giving USA data made actionable for your fundraising strategy
- Evidence-based perspectives on the diverging paths of philanthropy
- Sector-specific insight for major verticals: healthcare, higher ed, public media, faith-based, and more
- Key questions to ask as you shape your program for the year ahead