Building Your Passport Action Plan: How to raise Passport eligibility thoughtfully—without unintended donor disruption
Webinar Recording Coming Soon!
Webinar has taken place and the recording will be posted soon. Check back soon to watch the recording.
Many stations are feeling pressure to move toward a higher Passport eligibility amount—but aren’t always sure what actually needs to change and what doesn’t.
Join Public Media experts Debbie Merlino, EVP, Client Relationships and Sarah Tron, Staff Augmentation Manager, where they’ll offer practical guidance on this change.
This session is designed to help you take the necessary steps to put this change in motion in a thoughtful, logical way, and minimize any disruptions.
We discussed and provided guidance on:
How to market Passport and the higher entry amount
What to ask for on your donation pages
What you change (or don’t change) in the Gateway
We walk through common scenarios stations are navigating today and help you choose a path that aligns with your stations’ goals, donors, your systems, and your internal capacity—without creating unnecessary risk.
This is not about “one right answer.” It’s about making an informed one. Watch the recording to build a Passport action plan that works for your station—not against it.
Want to dive further or connect with us to answer your questions?
Debbie Merlino is the EVP of Client Relationships at Allegiance Group + Pursuant. She brings decades of experience helping nonprofit organizations uncover growth opportunities, navigate complex challenges, and build strategies that drive sustainable results. She has a deep understanding of the public media space and the unique dynamics that shape its fundraising programs.
Debbie is known for her ability to balance high-level strategy with hands-on implementation — ensuring every plan is actionable, measurable, and rooted in reality. Her collaborative approach, passion for the mission, and trademark sense of humor make her a trusted partner to both clients and colleagues alike.
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