Building Your Passport Action Plan: How to raise Passport eligibility thoughtfully—without unintended donor disruption

Many stations are feeling pressure to move toward a higher Passport eligibility amount—but aren’t always sure what actually needs to change and what doesn’t.

Join Public Media experts Debbie Merlino, EVP, Client Relationships and Sarah Tron, Staff Augmentation Manager, where they’ll offer practical guidance on this change.

This session is designed to help you take the necessary steps to put this change in motion in a thoughtful, logical way, and minimize any disruptions.

We discussed and provided guidance on:

• How to market Passport and the higher entry amount
• What to ask for on your donation pages
• What you change (or don’t change) in the Gateway

We walk through common scenarios stations are navigating today and help you choose a path that aligns with your stations’ goals, donors, your systems, and your internal capacity—without creating unnecessary risk.

This is not about “one right answer.” It’s about making an informed one. Watch the recording to build a Passport action plan that works for your station—not against it.