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    2024 Giving USA Report Response

    Nonprofits, Strategy & Planning

    The latest Giving USA (and Fundraising Effectiveness Project) report continues to affirm what we in the fundraising community have long known – philanthropy, like so much in life, is about relationships.
    Article

    AI in Fundraising: Efficient Friend or Job-Stealing Foe? 

    Nonprofits, Strategy & Planning

    Love it or hate it, artificial intelligence (AI) will only continue its reach into our daily lives. Many professionals tout its powerful and unmatched efficiency — and just as many are afraid it’s coming for their jobs. The truth lies somewhere in the middle.
    Podcast

    The Bold New Frontier of Artificial Intelligence

    Nonprofits, Strategy & Planning

    What if the key to transforming your fundraising efforts lies in a technology many fear? In this Go Beyond Fundraising Podcast episode, we explore the bold new frontier of artificial intelligence (AI).
    Guide
    Grow Relationships, Grow Recurring Giving

    Grow Relationships, Grow Recurring Giving

    Nonprofits, Strategy & Planning

    With the Great Transfer of Wealth on the horizon and the economic landscape in flux, nonprofits face a critical future. Amidst the shifting tides of generational wealth transfer, tumultuous markets, and economic uncertainty, now is the time for nonprofits to shore up their retention and build a pipeline for future growth.
    Podcast
    Giving Trends: Exploring Changes and Impact on the Year Ahead

    Giving Trends: Exploring Changes and Impact on the Year Ahead

    Nonprofits, Strategy & Planning

    We're reflecting on the giving trends that emerged in 2023 and how they may impact the landscape in the year ahead. Is there still some uncertainty in the air? Or will things level out? And what can your organization do now to set itself up for a strong performance?
    Podcast

    Generational Giving: Unpacking Gen X and Gen Alpha in Nonprofit Fundraising

    Nonprofits, Strategy & Planning

    Generational giving is more than another trendy topic; it's shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively.
    Article

    Getting Back to the Basics: How To Elevate Donor Loyalty

    Nonprofits, Strategy & Planning, Loyalty & Incentives Program

    How to encourage donor loyalty through relational fundraising, tapping into generational preferences, and using data as a guide. 
    Podcast
    Elevating Donor Loyalty: Strategies for Long-Term Nonprofit Growth

    Elevating Donor Loyalty: Strategies for Long-Term Nonprofit Growth

    Nonprofits, Strategy & Planning

    In this Go Beyond Fundraising podcast episode, Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker discusses the value of fostering deep, meaningful relationships with donors. He emphasizes quality over quantity and says loyalty to an organization can lead to deep-rooted support that will last regardless of what's happening in the short term.
    Podcast
    Fundraising During an Election Year: What Nonprofits Need to Know in 2024

    Fundraising During an Election Year: What Nonprofits Need to Know in 2024

    Nonprofits, Strategy & Planning

    The presidential race is dominating news cycles and social media, but what does it mean for your fundraising efforts? In this episode, Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker explains why nonprofits should avoid the hype and instead get back to the basics.
    Article
    Person using a laptop and graphs to create a data-driven nonprofit marketing plan.

    An Inside Look at Crafting a Strong Nonprofit Marketing Plan

    Nonprofits, Strategy & Planning

    A nonprofit marketing plan outlines the elements of your campaigns to keep you on track. Explore this guide to uncover how to create your own marketing plan.
    Podcast
    7 Database KPIs to Understand Donor Loyalty

    7 Database KPIs to Understand Donor Loyalty

    Nonprofits, Strategy & Planning

    Data can be overwhelming. There's so much to track, and it can be hard to tell what's meaningful vs what's just interesting. We're here to make it easier — these are the 7 key metrics that will give you a clear picture of your organization's health.
    Article

    Digging Into Data: 7 Key Metrics to Track + Common Data Questions

    Nonprofits, Analytics & Insights

    Data can be overwhelming. There’s so much to track, and it can be hard to tell what’s meaningful vs what’s just interesting. We’re here to make it easier — these are the 7 key metrics that will give you a clear picture of your organization’s health