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    Article
    Uncovering Your Omnichannel ROI Through Attribution

    The Power of Attribution: How to Unlock Your Omni-Channel Fundraising Potential

    Nonprofits, Analytics & Insights, Strategy & Planning

    Omni-channel fundraising is more than a buzzword — it’s a necessity if you’re going to meet your constituents where they are. But, accurately measuring and tracking your efforts across multiple channels is a significant challenge, especially if you have a small team.
    Article
    Learn more about how to get donations for a fundraiser by following these ten best practices.

    How to Get Donations for Your Cause: 10 Best Practices

    Nonprofits, Strategy & Planning

    Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.
    Article
    It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit

    It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit

    Nonprofits, Strategy & Planning

    If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. Dozens of touchpoints lead to a gift, and they’re all related — even if you can’t see the handoff. That direct mail donation? The donor may have seen your social media ad, which reminded them to respond. An online gift? The postcard you sent may have inspired it.
    Webinar
    Journey Mapping Workbook: A Guide for Deepening Relationships with Your Constituents

    Touchpoint Audit and Journey Mapping

    Nonprofits, Strategy & Planning

    As a nonprofit leader, staying ahead of the curve is essential. We’re excited to present our webinar, where we dive into the insights from the highly anticipated 2024-2025 Giving Outlook.
    Podcast
    Podcast - Uncovering Your Omni-Channel ROI Through Attribution

    Uncovering Your Omni-Channel ROI Through Attribution

    Nonprofits, Strategy & Planning

    Measuring an omni-channel campaign gives a holistic view of your engagement and performance. In this episode of the Go Beyond Fundraising podcast, we break down the attribution methods that can best help you wrangle all the metrics you’re tracking so you can more clearly communicate your ROI.
    Guide
    Breakthrough Fundraising: Achieve the Impossible with a New Way of Thinking

    Breakthrough Fundraising: Achieve the Impossible with a New Way of Thinking

    Nonprofits, Strategy & Planning

    We believe that nonprofit leaders are uniquely equipped to change the world. We’ve witnessed the powerful impact of applying Breakthrough Thinking to fundraising efforts. In partnership with Gap International® we are dedicated to empowering more leaders to achieve their missions through this transformative approach.
    Article

    Unify Your Nonprofit’s Omni-Channel Data with the Right Tech Stack

    Nonprofits, Digital Marketing, Strategy & Planning

    As fundraisers and marketers, it’s easy to get caught up in how each individual channel or campaign performs. And while this is essential data, it’s not a complete look at what’s driving donor engagement and gifts. Instead, consider each channel a starting point for a larger conversation.
    Podcast
    Unify Your Data, Amplify Your Strategy: Tools for Omni-channel Success

    Unify Your Data, Amplify Your Strategy: Tools for Omni-channel Success

    Nonprofits, Strategy & Planning

    An omni-channel approach might muddy the attribution waters, but it's crucial for a comprehensive view of the series of touchpoints that led to a gift. In this episode of the Go Beyond Fundraising podcast, our tech experts break down the tools you need to unify your data and build a successful omni-channel strategy.
    Guide

    2024-2025 Giving Outlook eBook

    Nonprofits, Strategy & Planning

    In today's uncertain economy, strategic planning can be a daunting task. That's why we created the Giving Outlook—to help fundraisers confidently navigate these challenges. This free annual guide offers a comprehensive overview of the current fundraising landscape and draws insights from various industry reports.
    Podcast
    How Collaboration Between Marketing and Fundraising Departments Can Lead to Optimal Donor Experiences

    How Collaboration Between Marketing and Fundraising Departments Can Lead to Optimal Donor Experiences

    Nonprofits, Strategy & Planning

    Allegiance Group + Pursuant Chief Strategy Officer, Trent Ricker spoke with Sue Citro, Chief Experience Officer at Best Friends Animal Society about ways leaders can encourage collaboration between the fundraising and marketing departments to create optimal stewardship experiences.
    Webinar

    2024-2025 Giving Outlook

    Nonprofits, Strategy & Planning

    As a nonprofit leader, staying ahead of the curve is essential. We’re excited to present our webinar, where we dive into the insights from the highly anticipated 2024-2025 Giving Outlook.
    Article

    How To Build a Framework for Omni-Channel Success

    Digital Marketing, Strategy & Planning

    In an omni-channel approach, every touchpoint is significant. And while each channel has unique strengths, it’s essential to put your donor front and center in your messaging.