Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.

A successful website achieves your organization’s goals and satisfies your visitors’ needs. Learn why assigning organization’s and visitors’ goals to your content is critical to measure the success of your website. We will look at how to implement and measure ecommerce and Google Analytics goals to measure those goals.

Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.

Learn how to use text message reminders, artificial intelligence, and second gift conversion emails to boost renewal performance.

Offset donor churn and revenue erosion with a right-sized annual acquisition plan that makes the most of both direct mail and digital channels.

GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.

Want to maximize the value of your ad grant in 2021? Watch this webinar to learn best practices and learn about new features.

So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.

This post will help you understand how search engines have been changing over the years and how you can use this knowledge to create the best content for your audience.

Become familiar with the 7 Key Database Metrics. How to calculate them. Why you should pay attention to them. And how you can use them to make smart decisions as you plan future campaigns.