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    Article

    How to Choose Email Testing Metrics

    Analytics & Insights, Digital Marketing
    Article

    How to Leverage Your CRM File for Digital Advertising

    Nonprofits, Digital Marketing, Strategy & Planning, Facebook Ads, Google Ads

    Leverage your data to support your multi-channel fundraising efforts by creating audience models to target prospective members.
    Article

    We Cannot Be Silent about Injustice and Inequality

    Human Services, Nonprofits, 48
    Article

    Meaningful Testing

    Analytics & Insights, Digital Marketing, Direct Mail, Allyra, Nexus CRM, Public Media CRM

    Two factors to keep in mind when setting up a meaningful test of fundraising efforts.
    Article

    Listen to Your Donors: Advantages of Gift Designation

    Strategy & Planning
    Article

    Creating a View Display Switcher in Drupal 8

    Website Development
    Article

    New PBS TVault Integration

    Public Media, Strategy & Planning, Public Media CRM
    Article

    The Impact of Rising Cost of Direct Mail on the Future of Fundraising

    Digital Marketing
    Article

    ACD Direct PODS Now Integrates with Allegiance!

    Strategy & Planning
    Article

    Go Beyond Your Current Fundraising Reality

    Nonprofits, Strategy & Planning

    Transform your thinking and open up a world of new fundraising possibilities.
    Article

    Allegiance Acquires One to One Group

    Direct Mail
    Article

    Applying Wealth Research and Data Enhancements in Fundraising

    Public Media, Strategy & Planning, Public Media CRM