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    Article

    Facing Budget Cuts? Now Is the Time to Invest in Acquisition

    Nonprofits, Strategy & Planning
    2025’s first quarter has been full of uncertainty, and unprecedented federal spending cuts have rattled fundraisers across all sectors. Our experts share 4 tips you can incorporate now to strengthen your revenue.
    Article

    A Budget Is Not a Spreadsheet: 7 Steps to Strategic FY26 Planning for Public Media

    Nonprofits, Public Media, Strategy & Planning
    For many in public media, budget season is upon us. Your FY26 budget is more than a spreadsheet — it’s a data-driven plan that will guide all your activities for the year ahead.
    Article

    From Strategy to Action: 4 Quick Wins to Elevate Donor Retention Today

    Nonprofits, Loyalty & Incentives, Strategy & Planning
    We’ve rounded up top tactics you can put into action today to build lasting relationships — no matter how or where you connect with your supporters.
    Article

    9 Expert Tips for Re-Engaging Your Nonprofit’s Lapsed Donors

    Nonprofits, Loyalty & Incentives
    Lapsed donors previously donated to your cause but haven’t given again within a set time period. Use these strategies to re-engage them in your cause.
    Article
    SEO and AIOs

    How Google’s AI-Generated Search Results are Impacting SEO: What Nonprofits Need to Know

    Nonprofits, Website Development
    AI Overviews are changing the search landscape. How prepared is your nonprofit's SEO strategy for ongoing shifts. If your organization relies on organic traffic to drive awareness and engagement, here’s what you need to know.
    Article

    The Top Nonprofit Conferences to Attend in 2025

    Nonprofits, Strategy & Planning
    There’s something about attending an industry conference that reignites your passion for the work you do. These are the must-attend nonprofit conferences of 2025.
    Article

    6 Steps to Define Your Nonprofit’s Value Proposition

    Nonprofits, Strategy & Planning
    A nonprofit value proposition describes the unique benefits that make your organization stand out. Discover how to craft and communicate your value proposition.
    Article

    How to Write an Engaging Direct Mail Fundraising Letter

    Nonprofits, Direct Mail
    Effective direct mail fundraising letters allow nonprofits to make personalized appeals. Learn how to write one and explore the top examples in this guide.
    Article

    From Transactional to Relational: Why Relationship Fundraising Still Matters in 2025

    Nonprofits, Strategy & Planning
    As online giving continues to grow, does relationship fundraising still matter? We recently published a new review of the research. The verdict? Relationship fundraising may be more important now than ever.
    Article

    How Nonprofits Can Tell Powerful Stories Through Data Visualization 

    Nonprofits, UX & Visual Design, Website Development
    A data visualization approach can transform a nonprofit’s offerings and further fuel its mission. We worked with AARP to simplify their text-heavy digital scorecard to accurately and quickly convey the complex information.
    Article

    How to Write an RFP for Nonprofits: All the Steps + 9 Tips 

    Nonprofits, Strategy & Planning
    An RFP for nonprofits outlines your needs for a specific project for potential vendors. Learn how to write straightforward RFPs and find reputable vendors.
    Article
    relationship fundraising

    Beyond the Gift: What Your Donors Need to Keep Giving 

    Nonprofits, Loyalty & Incentives
    In the nonprofit-donor relationship, it’s easy to focus on the nonprofit’s needs. After all, we’re building the case for support, and asking for help meeting important needs. But what about your donors? How can you build a relationship with them?