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    How to Foster Loyal Support with a Mid-Level Giving Program

    What is Mid-Level Giving? + How It Fosters Loyal Support  

    Nonprofits, Strategy & Planning, GivingDNA

    Is the middle missing from your fundraising strategy? Often overlooked, mid-level donors typically fall somewhere between general and major donors. Outside of the requisite thank you, these donors often receive little or no specialized communication , which means you may be missing out on potential revenue.
    Article
    Launch a mid-level program

    Launch Your Mid-Level Giving Program This Year in 5 Steps

    Nonprofits, Strategy & Planning

    Donors in the mid-level range are all too often overlooked, but these are typically your most loyal constituents. We’re sharing five strategies that will help you build a robust mid-level giving program.
    Article

    Beyond the Holiday Rush: How Food Banks Can Build Year-Round Giving Strength

    Food Banks, Nonprofits, Strategy & Planning

    Food banks can no longer rely on seasonal generosity. Explore how strategies like monthly giving, mid-level donor programs, and year-round engagement can build the steady support needed to fight hunger every day.
    Article

    Food Banks: Build Consistency & Community Through a Sustainer Program

    Food Banks, Nonprofits, Strategy & Planning

    Any nonprofit will benefit from a monthly giving program. However, the unique demands of a food bank make it well-suited for reliable funding. Let's explore the benefits and playbook for recruiting these donors.
    Article

    Why You Should Take Joe in Finance Out for a Cup of Coffee

    Nonprofits, Strategy & Planning

    Strengthen your nonprofit’s fundraising by building a stronger relationship with your Finance team. Discover why connecting with “Joe in Finance” can improve donor messaging, financial transparency, and collaboration across your organization.
    Article
    Discover how you can use direct mail fundraising to grow your organization.

    A Guide to Succeeding With Nonprofit Direct Mail Fundraising

    Nonprofits, Direct Mail

    Learn how to use direct mail fundraising to inspire support for your cause. Explore direct mail basics and tips for seeing positive results from this channel.
    Article

    Four Strategic Moves Nonprofits Can Make Before Year-End

    Nonprofits, Strategy & Planning

    Year-end remains the most consequential period for charitable giving. More than 30% of annual contributions are typically made in December. Use these strategies capture near-term gains and prepare for long-term resilience.
    Article

    From Subscriptions to Sustainers: What Nonprofits Can Learn from Netflix and Amazon

    Nonprofits, Strategy & Planning

    The subscription trend has affected what consumers want, need, and expect. This also rings true for donors. Nonprofits need to adapt so they can benefit from this loyal, stable income source.
    Article

    Why Recurring Giving Is the Antidote to Fundraising Fatigue

    Nonprofits, Strategy & Planning

    In a world where uncertainty is the norm, sustainer giving is your best stability strategy. It’s not just a fundraising tool. It’s a loyalty-building model that pays dividends well beyond the monthly gift.
    Article

    Your Digital Donor Journey: How Waiting Costs You Sustainers

    Nonprofits, Digital Marketing

    Why is digital such a crucial part of the donor experience? It's how most supporters first discover, then continue to engage with and give to causes they care about.
    Article

    4 Tips to Ramp Up Your Mid-Level Program Ahead of Year-End

    Nonprofits, Strategy & Planning

    Your mid-level donors are more than just a revenue stream — they’re your future major donors, your most loyal advocates, and the heart of your year-end success.
    Article

    Stop Losing Mid-Level Donors: Small Shifts That Make Them Stay

    Nonprofits, Strategy & Planning

    Many nonprofits lose mid-level donors due to poor follow-up, not poor missions. Personalized, timely outreach can boost retention and long-term revenue.