Apple recently announced that its upcoming release of iOS 15 will include a number of privacy-related changes designed to give users greater control over their personal information that is shared with third parties.

Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.

Microsoft Ads (formerly Bing Ads) is rolling out a paid search ad grant program for qualifying nonprofits by offering a 50% discount to the first 100 eligible applicants.

On June 24th, Google announced that it would delay its de-escalation of third-party cookie support to mid-2023.

Determining the goal first will allow you to work backwards to fill in the details of the campaign, while keeping your objective in mind.

Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.

GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.

Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.

Like most mature, long-standing membership organizations, APT had successfully managed its renewals through traditional methods for many, many years.

So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.