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Update on Early 2021 Facebook Ad Changes
Digital Marketing, Google Ads
GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.
Article
10 Ways to Increase Gift Giving From Your Donors
Digital Marketing, Direct Mail
Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.
Article
Persistence Pays Off: APT’s e-renewals help the station reach new heights
Public Media, Digital Marketing
Like most mature, long-standing membership organizations, APT had successfully managed its renewals through traditional methods for many, many years.
Article
How to conduct a T-test to test statistical significance of average gift
Analytics & Insights, Digital Marketing
So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.
Article
Google Analytics 4: What You Need to Know
Analytics & Insights, Digital Marketing
As if these last few months haven’t given us more than our fair share of things to worry about, Google Analytics has recently launched the latest version of its platform, called Google Analytics 4 (GA 4).
Article
5 Quick and Easy Ways to Make Your Website More Accessible
UX & Visual Design
When a website is truly accessible, it will be user-friendly, even for people living with auditory, cognitive, neurological, physical, speech, or visual disabilities.
Article
How to Fix Bot Traffic Using Google Tag Manager
Analytics & Insights, Digital Marketing, Strategy & Planning, Website Development
Has your website been hit by a bot attack? If you are using Google Tag Manager (GTM), read on to learn how you can prevent these bot attacks in the future.
Article
Google Questions Hub & Passage Indexing: A Perfect Pair
Digital Marketing
This post will help you understand how search engines have been changing over the years and how you can use this knowledge to create the best content for your audience.
Article
Drupal 8 Views Hooks: One View with Three Needed Outcomes
Website Development
How to use Drupal views to create the best user journey for your website.
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From Grunt to Webpack
Website Development
Article
Data-Driven Content: How to Use Data to Write Effective Website Content
Digital Marketing, UX & Visual Design
Article