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    Why Right Now is the Best Time for a Fundraising Audit

    Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning
    Performing a fundraising audit early in the new fiscal year will ensure that you have all the most recent data from the fiscal year that just ended, yet still have time to make program adjustments that will have a positive impact on the new fiscal year that’s ahead of you.

    Key nonprofit marketing channels: Guidance for 2022 and beyond

    Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning
    Developing a nonprofit marketing strategy for 2022 and beyond starts with understanding key channels and trends. Learn more here.

    Apple Privacy Changes Will Cloud Email Open Rates

    Nonprofits, Professional Associations, Digital Marketing
    Apple recently announced that its upcoming release of iOS 15 will include a number of privacy-related changes designed to give users greater control over their personal information that is shared with third parties.
    man drawing email automation series on a board

    6 Email Automations That Drive Revenue

    Nonprofits, Professional Associations, Digital Marketing
    Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.

    Microsoft Ad Grant: It’s Time to Celebrate

    Nonprofits, Digital Marketing, Strategy & Planning
    Microsoft Ads (formerly Bing Ads) is rolling out a paid search ad grant program for qualifying nonprofits by offering a 50% discount to the first 100 eligible applicants.
    Cookies and coffee

    What Advertisers Need to Know about Google’s Third-Party Cookies

    Digital Marketing
    On June 24th, Google announced that it would delay its de-escalation of third-party cookie support to mid-2023.
    Facebook logo with finger

    8 Facebook Tips to Create a Smart Audience-Targeted Campaign

    Digital Marketing, Facebook Ads
    Determining the goal first will allow you to work backwards to fill in the details of the campaign, while keeping your objective in mind.
    Google homepage

    Google Page Experience Update: Is Your Site Ready?

    Digital Marketing, Website Development
    Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.
    illustration of digital ads

    Update on Early 2021 Facebook Ad Changes

    Digital Marketing, Google Ads
    GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.

    10 Ways to Increase Gift Giving From Your Donors

    Digital Marketing, Direct Mail
    Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.

    Persistence Pays Off: APT’s e-renewals help the station reach new heights

    Public Media, Digital Marketing
    Like most mature, long-standing membership organizations, APT had successfully managed its renewals through traditional methods for many, many years.

    How to conduct a T-test to test statistical significance of average gift

    Analytics & Insights, Digital Marketing
    So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.