Article

Why Right Now is the Best Time for a Fundraising Audit
Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning
Performing a fundraising audit early in the new fiscal year will ensure that you have all the most recent data from the fiscal year that just ended, yet still have time to make program adjustments that will have a positive impact on the new fiscal year that’s ahead of you.
Article

Key nonprofit marketing channels: Guidance for 2022 and beyond
Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning
Developing a nonprofit marketing strategy for 2022 and beyond starts with understanding key channels and trends. Learn more here.
Article

Apple Privacy Changes Will Cloud Email Open Rates
Nonprofits, Professional Associations, Digital Marketing
Apple recently announced that its upcoming release of iOS 15 will include a number of privacy-related changes designed to give users greater control over their personal information that is shared with third parties.
Article

6 Email Automations That Drive Revenue
Nonprofits, Professional Associations, Digital Marketing
Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.
Article

Microsoft Ad Grant: It’s Time to Celebrate
Nonprofits, Digital Marketing, Strategy & Planning
Microsoft Ads (formerly Bing Ads) is rolling out a paid search ad grant program for qualifying nonprofits by offering a 50% discount to the first 100 eligible applicants.
Article

What Advertisers Need to Know about Google’s Third-Party Cookies
Digital Marketing
On June 24th, Google announced that it would delay its de-escalation of third-party cookie support to mid-2023.
Article

8 Facebook Tips to Create a Smart Audience-Targeted Campaign
Digital Marketing, Facebook Ads
Determining the goal first will allow you to work backwards to fill in the details of the campaign, while keeping your objective in mind.
Article

Google Page Experience Update: Is Your Site Ready?
Digital Marketing, Website Development
Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.
Article

Update on Early 2021 Facebook Ad Changes
Digital Marketing, Google Ads
GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.
Article

10 Ways to Increase Gift Giving From Your Donors
Digital Marketing, Direct Mail
Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.
Article

Persistence Pays Off: APT’s e-renewals help the station reach new heights
Public Media, Digital Marketing
Like most mature, long-standing membership organizations, APT had successfully managed its renewals through traditional methods for many, many years.
Article

How to conduct a T-test to test statistical significance of average gift
Analytics & Insights, Digital Marketing
So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.