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    Article

    Buckle Up: How Acquisition and Retention Drive Every Aspect of Fundraising

    Nonprofits, Strategy & Planning

    By understanding what motivates donors to give and creating a personalized retention strategy, you can turn one-time contributors into lifelong advocates for your cause.
    Article

    Get Ready for Google Analytics 4

    Nonprofits, Professional Associations, Analytics & Insights, BigQuery, Google Analytics

    Don't lose your data. Our experts can help migrate and configure your GA4 analytics to work with tools like BigQuery to retain and track the data you need.
    Article
    Donor Communications and Return on Investment

    Donor Communications and Return on Investment

    Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning

    Fundraising copywriting expert Tom Ahern shares some insight into how you can double the ROI of your communication strategy.
    Article

    Direct Mail Donor Acquisition Strategies

    Nonprofits, Analytics & Insights, Direct Mail, Strategy & Planning

    Direct mail donor acquisition strategies to offset donor attrition and provide a new pipeline for future major donors.
    Article

    6 Tips for Taking Your Acquisition Testing to the Next Level

    Nonprofits, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning

    Deciding which elements of your acquisition campaign to test, such as different messaging, tactics, or audience segments.
    Article
    Five Key Factors to Consider Before You Go Full Throttle on Donor Acquisition

    Five Key Factors to Consider Before You Go Full Throttle on Donor Acquisition

    Nonprofits, Analytics & Insights, Strategy & Planning

    Understanding your donors and what motivates them is key to growing and cultivating donor relationships through acquisition.
    Article

    Managing the Tension: How To Achieve Nonprofit Goals With a Both/And Mindset

    Nonprofits, Strategy & Planning

    Tim Arnold shares how nonprofit leaders can make more effective decisions by moving away from Either/Or problem-solving and toward managing tension.
    Article

    How Boosting Your Acquisition & Retention Efforts Now Will Prepare Your Organization for Uncertain Economic Times

    Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA

    Retention and acquisition can keep your organization poised for growth, even when times get tough.
    Article

    How to Engage Donors Effectively with Matching Gifts

    Nonprofits, Digital Marketing, Double the Donation

    Donor engagement is a vital priority for fundraising organizations. Determine how to effectively engage donors with matching gift opportunities in this guide.
    Article

    How a Homeless Shelter Embraced Tension and Started Thinking Beyond the Binary

    Human Services, Nonprofits, Strategy & Planning

    Whatever decisions you’re facing as a nonprofit leader, the both/and mindset can open new pathways for solutions that expand your impact.
    Article
    mobile phone showing a donation form

    How To Create A High Performing Donation Form

    Nonprofits, UX & Visual Design, Website Development, Double the Donation, WeDidIt

    Read these best practices for donation page optimization, and how you can create the ultimate donor experience that will yield the best results for your organization.
    Article

    How to set up GA4 export for BigQuery

    Nonprofits, Professional Associations, Analytics & Insights