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    Article

    4 Ways Technology Can Improve Donor Relations

    Nonprofits, Strategy & Planning
    Leveraging technology for fundraising makes face-to-face donor engagement an affordable approach to effectively build donor relationships.
    Article
    illustration of digital ads

    Update on Early 2021 Facebook Ad Changes

    Digital Marketing, Google Ads
    GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.
    Article

    How to conduct a T-test to test statistical significance of average gift

    Analytics & Insights, Digital Marketing
    So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.
    Article

    Google Analytics 4: What You Need to Know

    Analytics & Insights, Digital Marketing

    As if these last few months haven’t given us more than our fair share of things to worry about, Google Analytics has recently launched the latest version of its platform, called Google Analytics 4 (GA 4).
    Article

    Google Questions Hub & Passage Indexing: A Perfect Pair

    Digital Marketing
    This post will help you understand how search engines have been changing over the years and how you can use this knowledge to create the best content for your audience.
    Article
    Effective content diagram

    Data-Driven Content Strategy: How to Use Data to Write Effective Website Content

    Digital Marketing, UX & Visual Design
    Effective content is content that helps your audience accomplish their goals and helps your business accomplish its business goals.
    Article

    31 Irresistible Questions To Get Your Major Gift Donor Talking

    Nonprofits, Strategy & Planning
    Article

    5 Major Mistakes You’re Making in Your Monthly Giving Program

    Digital Marketing
    Article

    Why Your Fundraising and Communication Teams MUST Work Together

    Digital Marketing
    When fundraising and communications departments work together, your organization's goal can be met in a big way.
    Article

    Using Storytelling to Increase Monthly Giving & Memberships

    Nonprofits, Direct Mail
    Article

    Encouraging Corporations to Partner With Nonprofits

    Nonprofits, Strategy & Planning
    Article

    5 ways to approach recurring donors

    Nonprofits, Digital Marketing, Strategy & Planning
    Here are fives ways to respectfully ask for continued support from individuals who have made donations in the past.