Allegiance Group + Pursuant Resources |

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Why Your Fundraising and Communication Teams MUST Work Together

Digital Marketing

When fundraising and communications departments work together, your organization's goal can be met in a big way.

Article

Using Storytelling to Increase Monthly Giving & Memberships

Nonprofits, Direct Mail

Article

Encouraging Corporations to Partner With Nonprofits

Nonprofits, Strategy & Planning

Article

5 ways to approach recurring donors

Nonprofits, Digital Marketing, Strategy & Planning

Here are fives ways to respectfully ask for continued support from individuals who have made donations in the past.

Article

How to Avoid Your Fundraising Email from Being Labeled Spam

Nonprofits

Learn best practices and strategies to optimize your nonprofit's email deliverability and avoid your fundraising email from being labeled SPAM

Article

How This Nonprofit Used Emotional Triggers For a 5-Figure Campaign (In Under a Month)

Nonprofits

Article

The Importance of Thanking Donors for Their Contributions

Strategy & Planning

Article

Seven Keys to Executing a Successful Virtual Fundraising Gala

Nonprofits, Strategy & Planning

A virtual gala is a lifeboat that nonprofits have scrambled into after the rogue wave of COVID-19 sunk their fundraising cruise ship.

Article

How to Bring in Corporate Sponsors

Public Media, Strategy & Planning, Traffic & Corporate Support

Article

Budget-friendly fundraising ideas for your nonprofit station

Analytics & Insights, Digital Marketing, Strategy & Planning

Article

Five of the Best Loyalty Programs and Why They are a Success

Nonprofits

Nonprofit and retail loyalty programs have noticeable differences but many of the retail strategies can apply to your nonprofit.

Article

How to Forecast Fundraising Revenue during the COVID-19 Recession

Analytics & Insights, Digital Marketing