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6 Email Automations That Drive Revenue
Nonprofits, Professional Associations, Digital Marketing
Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.
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Google Page Experience Update: Is Your Site Ready?
Digital Marketing, Website Development
Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.
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4 Ways Technology Can Improve Donor Relations
Nonprofits, Strategy & Planning
Leveraging technology for fundraising makes face-to-face donor engagement an affordable approach to effectively build donor relationships.
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Update on Early 2021 Facebook Ad Changes
Digital Marketing, Google Ads
GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.
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How to conduct a T-test to test statistical significance of average gift
Analytics & Insights, Digital Marketing
So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.
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Google Analytics 4: What You Need to Know
Analytics & Insights, Digital Marketing
As if these last few months haven’t given us more than our fair share of things to worry about, Google Analytics has recently launched the latest version of its platform, called Google Analytics 4 (GA 4).
Article
Google Questions Hub & Passage Indexing: A Perfect Pair
Digital Marketing
This post will help you understand how search engines have been changing over the years and how you can use this knowledge to create the best content for your audience.
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Data-Driven Content Strategy: How to Use Data to Write Effective Website Content
Digital Marketing, UX & Visual Design
Effective content is content that helps your audience accomplish their goals and helps your business accomplish its business goals.
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31 Irresistible Questions To Get Your Major Gift Donor Talking
Nonprofits, Strategy & Planning
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5 Major Mistakes You’re Making in Your Monthly Giving Program
Digital Marketing
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Why Your Fundraising and Communication Teams MUST Work Together
Digital Marketing
When fundraising and communications departments work together, your organization's goal can be met in a big way.
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