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    Article

    The Ultimate Guide to Year-End Fundraising for Nonprofits | Analyze & Take the Next Steps

    Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA

    Evaluate your year-end fundraising results based on metrics such as targeted revenue, number of new donors, etc. Then develop a plan to convert year-end donors into lifelong supporters.
    Article

    The Ultimate Guide to Year-End Fundraising for Nonprofits | Evaluating and Planning

    Nonprofits, Strategy & Planning

    Whether your nonprofit has a tried-and-true process or whether you’re just beginning to think about your year-end fundraising, there’s something here for everyone, with tips and tricks for organizations large and small, established or newly minted.
    Article

    The Ultimate Guide to Year-End Fundraising for Nonprofits | Digital Execution

    Nonprofits, Digital Marketing

    Stoke excitement and awareness leading up to your year-end fundraising campaign via social media, blog posts, and other digital channels.
    Article

    Apple Privacy Changes Will Cloud Email Open Rates

    Nonprofits, Professional Associations, Digital Marketing

    Apple recently announced that its upcoming release of iOS 15 will include a number of privacy-related changes designed to give users greater control over their personal information that is shared with third parties.
    Article
    man drawing email automation series on a board

    6 Email Automations That Drive Revenue

    Nonprofits, Professional Associations, Digital Marketing

    Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.
    Article
    Google homepage

    Google Page Experience Update: Is Your Site Ready?

    Digital Marketing, Website Development

    Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.
    Article

    4 Ways Technology Can Improve Donor Relations

    Nonprofits, Strategy & Planning

    Leveraging technology for fundraising makes face-to-face donor engagement an affordable approach to effectively build donor relationships.
    Article
    illustration of digital ads

    Update on Early 2021 Facebook Ad Changes

    Digital Marketing, Google Ads

    GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.
    Article

    How to conduct a T-test to test statistical significance of average gift

    Analytics & Insights, Digital Marketing

    So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.
    Article

    Google Analytics 4: What You Need to Know

    Analytics & Insights, Digital Marketing

    As if these last few months haven’t given us more than our fair share of things to worry about, Google Analytics has recently launched the latest version of its platform, called Google Analytics 4 (GA 4).
    Article

    Google Questions Hub & Passage Indexing: A Perfect Pair

    Digital Marketing

    This post will help you understand how search engines have been changing over the years and how you can use this knowledge to create the best content for your audience.
    Article
    Effective content diagram

    Data-Driven Content Strategy: How to Use Data to Write Effective Website Content

    Digital Marketing, UX & Visual Design

    Effective content is content that helps your audience accomplish their goals and helps your business accomplish its business goals.