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    Person using a laptop and graphs to create a data-driven nonprofit marketing plan.

    An Inside Look at Crafting a Strong Nonprofit Marketing Plan

    Nonprofits, Strategy & Planning

    A nonprofit marketing plan outlines the elements of your campaigns to keep you on track. Explore this guide to uncover how to create your own marketing plan.
    Article

    Digging Into Data: 7 Key Metrics to Track + Common Data Questions

    Nonprofits, Analytics & Insights

    Data can be overwhelming. There’s so much to track, and it can be hard to tell what’s meaningful vs what’s just interesting. We’re here to make it easier — these are the 7 key metrics that will give you a clear picture of your organization’s health
    Article

    6 Donor Behavior Trends to Guide Your 2024 Fundraising

    Nonprofits, Strategy & Planning

    We’re almost halfway through 2024, so let’s take a quick pulse check: how are your donors acting? Are you being ghosted, or is your engagement still good? What about giving — are your supporters wavering in their commitment?
    Article

    Why 2024 May Be a “Make or Break” Year for Nonprofits

    Nonprofits, Strategy & Planning

    The new Fundraising Effectiveness Project’s report compares overall philanthropic giving trends in 2022 and 2023. And while most numbers are still in the red, there are signs that a stabilization is coming. Might 2024 be the year when things turn around?
    Article

    From Dusty Boxes to Digital Gold: Transforming Nonprofit Histories into Fundraising Assets with Digital Archives

    Nonprofits, Strategy & Planning

    Every nonprofit has a rich history, but it’s likely contained in various places — boxes in the basement, awards in a display case, memories in a long-time staff member or volunteer. What happens when the basement floods or your volunteer passes away? You’ll also lose the stories they hold.
    Article

    Fundraising Strategies for an Election Year

    Nonprofits, Strategy & Planning

    Crafting Resilient Fundraising Strategies for an Election Year. How you can use the election to connect more deeply with your constituents.
    Article
    Learn about the basics of donor acquisition and the best digital donor acquisition strategies in this guide.

    Reach Full Funding Potential: 6 Donor Acquisition Strategies

    Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning

    Donor acquisition is the process of attracting new donors to your organization. Hone your nonprofit’s acquisition tactics with the strategies in this guide.
    Article

    One-on-One with Elana Frank: Founding and Scaling a Nonprofit

    Nonprofits, Strategy & Planning

    Elana Frank shares her experiences founding and scaling the Jewish Fertility Foundation (JFF).
    Article

    The DEIAB Dilemma: How To Make Your Board More Inclusive

    Nonprofits, Strategy & Planning

    How to get started on DEIAB work, ways to handle resistance, and making it a sustainable part of your culture.
    Article

    Five Fundraising Measurement Mistakes to Avoid in 2024

    Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning, GivingDNA, Google Analytics

    The most common mistakes fundraisers and marketers make as they measure their campaigns and how to avoid them.
    Article

    What the NFL Can Teach Nonprofits About Volunteer Management

    Nonprofits, Strategy & Planning

    How to recruit and manage volunteers plus tips for turning your volunteers into loyal advocates and donors.
    Article

    Can Recurring Giving Save Nonprofits?

    Nonprofits, Strategy & Planning

    The benefits of recurring giving and tips for kick-starting or growing your recurring giving program.