Article
Mapping Our Way to an Inclusive Donor (and Team) Experience
Hospitals & Healthcare, Nonprofits, Strategy & Planning
Recently, Intermountain Health undertook a two-day Donor Journey Mapping Exercise to create a strategy to engage new donors with the capacity to become mid-level donors. Their goals were to identify and refine more strategic new donor journeys to drive stronger retention, earlier upgrades, and increase the number of donors giving $1k+ annually.
Article
Double (or Triple) Your Donations with Corporate Matching Gifts
Nonprofits, Strategy & Planning, Double the Donation
Matching gift opportunities can double or even triple the donations you receive at the end of the year. We often see these during Giving Tuesday or year-end campaigns, but have you considered how matching gifts can accelerate your campaigns year-round?
Article
2025 Predictions for Nonprofits
Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA
On the heels of a record-breaking Giving Tuesday, nonprofits appear to be on track to see increases in year-end and overall giving. Could these gains be teeing up more growth in 2025?
Article
AGP Clients Boast Record-Breaking Giving Tuesday Results!
Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning
Discover the winning strategies behind AGP clients’ record-breaking Giving Tuesday 2024 results, from omni-channel excellence to early campaign planning and data-driven decision-making.
Article
How to Choose the Right CMS for Your Nonprofit
Nonprofits, Professional Associations, Analytics & Insights, Strategy & Planning, Technology Evaluations, Website Development, Drupal, Sitefinity, WordPress
Your website is a critical piece of your brand and its identity online. Choosing the right CMS is essential to achieving a high-quality website that ensures your supporters can find you and gives your organization credibility. Rather than being a comprehensive vault of everything your organization does, your site can fulfill a specific action in the user journey.
Article
How Updating Content Can Boost Your SEO Strategy
Nonprofits, Strategy & Planning
The internet is overrun with content. Even with 8.5 billion searches a day, it can still be difficult for your content to stand out. Producing more blog posts and web pages isn’t the answer. Today’s algorithms — and audiences — favor quality over quantity.
Article
Using Technology to Build Transparency That Brings Long-Term Support
Nonprofits, 50, Strategy & Planning
“Where does my donation go?” “How are you using my gift to make a difference?”
Fundraisers hear questions like this regularly. Donors want clear proof that their precious dollars will make an impact. But beyond reporting standards, transparency is critical to building long-term, loyal support among your donors.
Article
Make Your Nonprofit’s Digital Campaigns Accessible for Year-End Success
Nonprofits, Digital Marketing, Strategy & Planning, UX & Visual Design
Accessibility isn’t just the right thing to do — it’s a smart strategy. Discover how optimizing your website and digital campaigns for accessibility can engage more supporters and boost year-end results.
Article
Building a Digital Presence Through Paid Media: It’s Easier Than You Think
Nonprofits, Digital Marketing, Strategy & Planning
Think a paid media strategy is too expensive? Think again. Nonprofits of all sizes and with any budgets can use the data from their owned media to kick off their paid media efforts.
Article
Nonprofit Elevator Pitch: Tips for Crafting Your Appeal
Strategy & Planning
Use these tips and examples - plus a template - to create an effective nonprofit elevator pitch for your organization.
Article
Unleash Your Leadership Potential: How to Break Through the Barriers Holding Your Nonprofit Back
Nonprofits, Strategy & Planning
As a leader in the nonprofit sector, you’ve likely faced the challenge of balancing high expectations with limited resources. But consistently trying to do more with less isn’t sustainable. In fact, it’s driving fundraisers away from the industry in droves.
Article
The Power of Attribution: How to Unlock Your Omni-Channel Fundraising Potential
Nonprofits, Analytics & Insights, Strategy & Planning
Omni-channel fundraising is more than a buzzword — it’s a necessity if you’re going to meet your constituents where they are. But, accurately measuring and tracking your efforts across multiple channels is a significant challenge, especially if you have a small team.