Article
Transcending the Transaction: Relationship Fundraising
Nonprofits, Strategy & Planning
There’s one simple truth in fundraising: people will support the things they care most about. However, a single gift doesn’t necessarily imply a deep-seated concern for the issues you aim to solve. At a deeper level, fundraising is transactional: I give you something, and you give me something in return for my charity.
Article
Explore Multichannel Fundraising Advice from the Experts
Nonprofits, Strategy & Planning
Multichannel fundraising involves using several communication channels to engage your supporters. Get advice from the experts in this comprehensive guide.
Article
How to Grow Your Impact with Nonprofit Omni-channel Marketing
Nonprofits, Strategy & Planning
Omni-channel marketing integrates various communication channels to create unified experiences. Explore the basics of this method and how to get started.
Article
Harnessing SMS in Fundraising: Six Tips for Fundraising Success
Nonprofits, Strategy & Planning
A recent study showed Americans check their phones as often as every five minutes. The good (or not so good) news is that your donors are likely just as addicted to their devices as you are. It’s no wonder that SMS, or text, messaging has emerged as a powerful tool for organizations to connect with and communicate with donors and supporters.
Article
Successful Nonprofit Digital Advertising Trends in 2024
Nonprofits, Strategy & Planning
As we wrap up another calendar year-end (CYE), one key takeaway has emerged: digital advertising continues to be a powerhouse in driving nonprofit growth. Despite challenges in traditional fundraising channels, digital ads have proven to be instrumental in acquiring new donors, generating revenue, and amplifying the effectiveness of integrated campaigns.
Article
Mapping Our Way to an Inclusive Donor (and Team) Experience
Hospitals & Healthcare, Nonprofits, Strategy & Planning
Recently, Intermountain Health undertook a two-day Donor Journey Mapping Exercise to create a strategy to engage new donors with the capacity to become mid-level donors. Their goals were to identify and refine more strategic new donor journeys to drive stronger retention, earlier upgrades, and increase the number of donors giving $1k+ annually.
Article
Double (or Triple) Your Donations with Corporate Matching Gifts
Nonprofits, Strategy & Planning, Double the Donation
Matching gift opportunities can double or even triple the donations you receive at the end of the year. We often see these during Giving Tuesday or year-end campaigns, but have you considered how matching gifts can accelerate your campaigns year-round?
Article
2025 Predictions for Nonprofits
Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA
On the heels of a record-breaking Giving Tuesday, nonprofits appear to be on track to see increases in year-end and overall giving. Could these gains be teeing up more growth in 2025?
Article
AGP Clients Boast Record-Breaking Giving Tuesday Results!
Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning
Discover the winning strategies behind AGP clients’ record-breaking Giving Tuesday 2024 results, from omni-channel excellence to early campaign planning and data-driven decision-making.
Article
How to Choose the Right CMS for Your Nonprofit
Nonprofits, Professional Associations, Analytics & Insights, Strategy & Planning, Technology Evaluations, Website Development, Drupal, Sitefinity, WordPress
Your website is a critical piece of your brand and its identity online. Choosing the right CMS is essential to achieving a high-quality website that ensures your supporters can find you and gives your organization credibility. Rather than being a comprehensive vault of everything your organization does, your site can fulfill a specific action in the user journey.
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How Updating Content Can Boost Your SEO Strategy
Nonprofits, Strategy & Planning
The internet is overrun with content. Even with 8.5 billion searches a day, it can still be difficult for your content to stand out. Producing more blog posts and web pages isn’t the answer. Today’s algorithms — and audiences — favor quality over quantity.
Article
Using Technology to Build Transparency That Brings Long-Term Support
Nonprofits, 50, Strategy & Planning
“Where does my donation go?” “How are you using my gift to make a difference?”
Fundraisers hear questions like this regularly. Donors want clear proof that their precious dollars will make an impact. But beyond reporting standards, transparency is critical to building long-term, loyal support among your donors.