Article
The Power of Attribution: How to Unlock Your Omni-Channel Fundraising Potential
Nonprofits, Analytics & Insights, Strategy & Planning
Omni-channel fundraising is more than a buzzword — it’s a necessity if you’re going to meet your constituents where they are. But, accurately measuring and tracking your efforts across multiple channels is a significant challenge, especially if you have a small team.
Article
It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit
Nonprofits, Strategy & Planning
If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. Dozens of touchpoints lead to a gift, and they’re all related — even if you can’t see the handoff. That direct mail donation? The donor may have seen your social media ad, which reminded them to respond. An online gift? The postcard you sent may have inspired it.
Article
Unify Your Nonprofit’s Omni-Channel Data with the Right Tech Stack
Nonprofits, Digital Marketing, Strategy & Planning
As fundraisers and marketers, it’s easy to get caught up in how each individual channel or campaign performs. And while this is essential data, it’s not a complete look at what’s driving donor engagement and gifts. Instead, consider each channel a starting point for a larger conversation.
Article
How To Build a Framework for Omni-Channel Success
Digital Marketing, Strategy & Planning
In an omni-channel approach, every touchpoint is significant. And while each channel has unique strengths, it’s essential to put your donor front and center in your messaging.
Article
You’re Getting Warmer: How a Year-Round Ad Spend Warms Prospects for Stronger Year-End Giving
Nonprofits, Strategy & Planning
In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.
Article
Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success
Nonprofits, Strategy & Planning
The calendar year-end is complex, but it’s a puzzle you must solve. After all, this is a critical time for many nonprofits. On average, most organizations raise up to 30% of their annual budget and 31% or more of their online revenue in December.
Article
Gen X & Gen Alpha: Bridging the Generational Gap Through Giving
Nonprofits, Strategy & Planning
Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively.
Article
Reality Check: Debunking 5 Digital Advertising Myths
Nonprofits, Digital Marketing, Strategy & Planning, Facebook Ads, GivingDNA, Google Ads, Google Analytics
As a fundraiser or marketer, you’ve probably said or heard these digital advertising misconceptions and others plenty of times. But as we move further into a digital age, you must leverage your full potential on digital platforms.
To that end, we’re here to debunk five common digital advertising myths. Let’s jump right in.
Article
2024 Giving USA Report Response
Nonprofits, Strategy & Planning
The latest Giving USA (and Fundraising Effectiveness Project) report continues to affirm what we in the fundraising community have long known – philanthropy, like so much in life, is about relationships.
Article
AI in Fundraising: Efficient Friend or Job-Stealing Foe?
Nonprofits, Strategy & Planning
Love it or hate it, artificial intelligence (AI) will only continue its reach into our daily lives. Many professionals tout its powerful and unmatched efficiency — and just as many are afraid it’s coming for their jobs. The truth lies somewhere in the middle.
Article
Getting Back to the Basics: How To Elevate Donor Loyalty
Nonprofits, Strategy & Planning, Loyalty & Incentives Program
How to encourage donor loyalty through relational fundraising, tapping into generational preferences, and using data as a guide.
Article
An Inside Look at Crafting a Strong Nonprofit Marketing Plan
Nonprofits, Strategy & Planning
A nonprofit marketing plan outlines the elements of your campaigns to keep you on track. Explore this guide to uncover how to create your own marketing plan.