Apple recently announced that its upcoming release of iOS 15 will include a number of privacy-related changes designed to give users greater control over their personal information that is shared with third parties.

Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.

Microsoft Ads (formerly Bing Ads) is rolling out a paid search ad grant program for qualifying nonprofits by offering a 50% discount to the first 100 eligible applicants.

On June 24th, Google announced that it would delay its de-escalation of third-party cookie support to mid-2023.

Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.

GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.

So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.

This post will help you understand how search engines have been changing over the years and how you can use this knowledge to create the best content for your audience.

Effective content is content that helps your audience accomplish their goals and helps your business accomplish its business goals.