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Solving the Challenges of Donor-Advised Funds

Nonprofits, Strategy & Planning
Donor Advised Funds, how they work, pros and cons, how to educate donors, and set up your website to receive them
Article

Maximizing Nonprofit Fundraising with Google Analytics 4

Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning, Google Analytics
Optimize your fundraising with GA4. What it is, how it differs from previous versions, and how you can get set up.
Article

The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Nonprofits, Strategy & Planning
A six-step process to define your nonprofit’s unique value proposition and ways to integrate it into your fundraising and messaging.  
Article
An office worker looking at marketing metrics on a computer, representing the concept of digital marketing for nonprofits.

Unlock the Secrets of Digital Marketing for Nonprofits

Nonprofits, Professional Associations, Digital Marketing, Strategy & Planning
By leveraging digital marketing for nonprofits, organizations can reach new audiences and engage existing donors. Learn the basics in this comprehensive guide.
Article

Beyond the Reply Device: Redefining Donor Attribution in Today’s Philanthropic Landscape

Nonprofits, Analytics & Insights
By striving for clearer attribution, organizations can gain a deeper understanding of their impact and optimize their fundraising strategies in an increasingly fragmented digital age.
Article

Embrace These 5 Tensions in Your Fundraising Team to Inspire a Next-Level Performance

Nonprofits, Strategy & Planning
By harnessing the power of both/and thinking and embracing tension within your team, you can take your fundraising efforts to new heights.
Article

Unlocking Insights: Analyzing Pulse Survey Results

Nonprofits, Strategy & Planning
Here’s what we learned from other fundraising professionals about their Q3 performance and projections.
Article

What Every Nonprofit Website Should Include

Nonprofits, Professional Associations, Digital Marketing, Strategy & Planning, Technology Evaluations, Website Development
Features every nonprofit website should have for a high ROI and maximum impact.
Article
4 Tips for Driving Engagement from Sustaining Donors

4 Tips for Driving Engagement from Sustaining Donors

Nonprofits, Digital Marketing, Loyalty & Incentives, Strategy & Planning, Double the Donation, Loyalty & Incentives Program
Boost supporter engagement with these best practices for sustaining donors. Find out how these tips can help drive recurring gifts for your nonprofit.
Article
thank you

5 Keys to Killer Thank Yous That Retain Donors

Nonprofits, Strategy & Planning
Five tips on thanking donors and helping you build lasting relationships leading to higher donor retention.
Article
woman being interviewed

Top Interview Questions For Hiring a Major Gifts Officer

Nonprofits, Strategy & Planning
Here are the top interview questions for hiring a major gifts officer that cover some of the most important aspects of major gifts work.
Article
elevator

Nonprofit Elevator Pitch: Tips for Crafting Your Appeal

Strategy & Planning
Use these tips and examples - plus a template - to create an effective nonprofit elevator pitch for your organization.