Article
Gen X & Gen Alpha: Bridging the Generational Gap Through Giving
Nonprofits, Strategy & Planning
Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively.
Article
Reality Check: Debunking 5 Digital Advertising Myths
Nonprofits, Digital Marketing, Strategy & Planning, Facebook Ads, GivingDNA, Google Ads, Google Analytics
As a fundraiser or marketer, you’ve probably said or heard these digital advertising misconceptions and others plenty of times. But as we move further into a digital age, you must leverage your full potential on digital platforms.
To that end, we’re here to debunk five common digital advertising myths. Let’s jump right in.
Article
2024 Giving USA Report Response
Nonprofits, Strategy & Planning
The latest Giving USA (and Fundraising Effectiveness Project) report continues to affirm what we in the fundraising community have long known – philanthropy, like so much in life, is about relationships.
Article
AI in Fundraising: Efficient Friend or Job-Stealing Foe?
Nonprofits, Strategy & Planning
Love it or hate it, artificial intelligence (AI) will only continue its reach into our daily lives. Many professionals tout its powerful and unmatched efficiency — and just as many are afraid it’s coming for their jobs. The truth lies somewhere in the middle.
Article
Getting Back to the Basics: How To Elevate Donor Loyalty
Nonprofits, Strategy & Planning, Loyalty & Incentives Program
How to encourage donor loyalty through relational fundraising, tapping into generational preferences, and using data as a guide.
Article
An Inside Look at Crafting a Strong Nonprofit Marketing Plan
Nonprofits, Strategy & Planning
A nonprofit marketing plan outlines the elements of your campaigns to keep you on track. Explore this guide to uncover how to create your own marketing plan.
Article
Digging Into Data: 7 Key Metrics to Track + Common Data Questions
Nonprofits, Analytics & Insights
Data can be overwhelming. There’s so much to track, and it can be hard to tell what’s meaningful vs what’s just interesting. We’re here to make it easier — these are the 7 key metrics that will give you a clear picture of your organization’s health
Article
6 Donor Behavior Trends to Guide Your 2024 Fundraising
Nonprofits, Strategy & Planning
We’re almost halfway through 2024, so let’s take a quick pulse check: how are your donors acting? Are you being ghosted, or is your engagement still good? What about giving — are your supporters wavering in their commitment?
Article
Why 2024 May Be a “Make or Break” Year for Nonprofits
Nonprofits, Strategy & Planning
The new Fundraising Effectiveness Project’s report compares overall philanthropic giving trends in 2022 and 2023. And while most numbers are still in the red, there are signs that a stabilization is coming. Might 2024 be the year when things turn around?
Article
From Dusty Boxes to Digital Gold: Transforming Nonprofit Histories into Fundraising Assets with Digital Archives
Nonprofits, Strategy & Planning
Every nonprofit has a rich history, but it’s likely contained in various places — boxes in the basement, awards in a display case, memories in a long-time staff member or volunteer. What happens when the basement floods or your volunteer passes away? You’ll also lose the stories they hold.
Article
Fundraising Strategies for an Election Year
Nonprofits, Strategy & Planning
Crafting Resilient Fundraising Strategies for an Election Year. How you can use the election to connect more deeply with your constituents.
Article
How to Succeed With Nonprofit Direct Mail Fundraising
Nonprofits, Direct Mail
Direct mail fundraising involves mailing requests for support to donors. Explore the basics of this fundraising method and how to see positive results.