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    Article

    Reality Check: Debunking 5 Digital Advertising Myths

    Nonprofits, Digital Marketing, Strategy & Planning, Facebook Ads, GivingDNA, Google Ads, Google Analytics
    As a fundraiser or marketer, you’ve probably said or heard these digital advertising misconceptions and others plenty of times. But as we move further into a digital age, you must leverage your full potential on digital platforms. To that end, we’re here to debunk five common digital advertising myths. Let’s jump right in.
    Article

    2024 Giving USA Report Response

    Nonprofits, Strategy & Planning
    The latest Giving USA (and Fundraising Effectiveness Project) report continues to affirm what we in the fundraising community have long known – philanthropy, like so much in life, is about relationships.
    Article

    AI in Fundraising: Efficient Friend or Job-Stealing Foe? 

    Nonprofits, Strategy & Planning
    Love it or hate it, artificial intelligence (AI) will only continue its reach into our daily lives. Many professionals tout its powerful and unmatched efficiency — and just as many are afraid it’s coming for their jobs. The truth lies somewhere in the middle.
    Article

    Getting Back to the Basics: How To Elevate Donor Loyalty

    Nonprofits, Strategy & Planning, Loyalty & Incentives Program
    How to encourage donor loyalty through relational fundraising, tapping into generational preferences, and using data as a guide. 
    Article
    Person using a laptop and graphs to create a data-driven nonprofit marketing plan.

    An Inside Look at Crafting a Strong Nonprofit Marketing Plan

    Nonprofits, Strategy & Planning
    A nonprofit marketing plan outlines the elements of your campaigns to keep you on track. Explore this guide to uncover how to create your own marketing plan.
    Article

    Digging Into Data: 7 Key Metrics to Track + Common Data Questions

    Nonprofits, Analytics & Insights
    Data can be overwhelming. There’s so much to track, and it can be hard to tell what’s meaningful vs what’s just interesting. We’re here to make it easier — these are the 7 key metrics that will give you a clear picture of your organization’s health
    Article

    6 Donor Behavior Trends to Guide Your 2024 Fundraising

    Nonprofits, Strategy & Planning
    We’re almost halfway through 2024, so let’s take a quick pulse check: how are your donors acting? Are you being ghosted, or is your engagement still good? What about giving — are your supporters wavering in their commitment?
    Article

    Why 2024 May Be a “Make or Break” Year for Nonprofits

    Nonprofits, Strategy & Planning
    The new Fundraising Effectiveness Project’s report compares overall philanthropic giving trends in 2022 and 2023. And while most numbers are still in the red, there are signs that a stabilization is coming. Might 2024 be the year when things turn around?
    Article

    From Dusty Boxes to Digital Gold: Transforming Nonprofit Histories into Fundraising Assets with Digital Archives

    Nonprofits, Strategy & Planning
    Every nonprofit has a rich history, but it’s likely contained in various places — boxes in the basement, awards in a display case, memories in a long-time staff member or volunteer. What happens when the basement floods or your volunteer passes away? You’ll also lose the stories they hold.
    Article

    Fundraising Strategies for an Election Year

    Nonprofits, Strategy & Planning
    Crafting Resilient Fundraising Strategies for an Election Year. How you can use the election to connect more deeply with your constituents.
    Article
    Discover how you can use direct mail fundraising to grow your organization.

    How to Succeed With Nonprofit Direct Mail Fundraising

    Nonprofits, Direct Mail
    Direct mail fundraising involves mailing requests for support to donors. Explore the basics of this fundraising method and how to see positive results.
    Article
    Learn about the basics of donor acquisition and the best digital donor acquisition strategies in this guide.

    Reach Full Funding Potential: 6 Donor Acquisition Strategies

    Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning
    Donor acquisition is the process of attracting new donors to your organization. Hone your nonprofit’s acquisition tactics with the strategies in this guide.