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    Article
    It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit

    It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit

    Nonprofits, Strategy & Planning

    If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. Dozens of touchpoints lead to a gift, and they’re all related — even if you can’t see the handoff. That direct mail donation? The donor may have seen your social media ad, which reminded them to respond. An online gift? The postcard you sent may have inspired it.
    Article

    Unify Your Nonprofit’s Omni-Channel Data with the Right Tech Stack

    Nonprofits, Digital Marketing, Strategy & Planning

    As fundraisers and marketers, it’s easy to get caught up in how each individual channel or campaign performs. And while this is essential data, it’s not a complete look at what’s driving donor engagement and gifts. Instead, consider each channel a starting point for a larger conversation.
    Article

    How To Build a Framework for Omni-Channel Success

    Digital Marketing, Strategy & Planning

    In an omni-channel approach, every touchpoint is significant. And while each channel has unique strengths, it’s essential to put your donor front and center in your messaging.
    Article

    You’re Getting Warmer: How a Year-Round Ad Spend Warms Prospects for Stronger Year-End Giving

    Nonprofits, Strategy & Planning

    In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.
    Article
    Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success

    Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success

    Nonprofits, Strategy & Planning

    The calendar year-end is complex, but it’s a puzzle you must solve. After all, this is a critical time for many nonprofits. On average, most organizations raise up to 30% of their annual budget and 31% or more of their online revenue in December.
    Article

    Gen X & Gen Alpha: Bridging the Generational Gap Through Giving 

    Nonprofits, Strategy & Planning

    Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively.
    Article

    Reality Check: Debunking 5 Digital Advertising Myths

    Nonprofits, Digital Marketing, Strategy & Planning, Facebook Ads, GivingDNA, Google Ads, Google Analytics

    As a fundraiser or marketer, you’ve probably said or heard these digital advertising misconceptions and others plenty of times. But as we move further into a digital age, you must leverage your full potential on digital platforms. To that end, we’re here to debunk five common digital advertising myths. Let’s jump right in.
    Article

    2024 Giving USA Report Response

    Nonprofits, Strategy & Planning

    The latest Giving USA (and Fundraising Effectiveness Project) report continues to affirm what we in the fundraising community have long known – philanthropy, like so much in life, is about relationships.
    Article

    AI in Fundraising: Efficient Friend or Job-Stealing Foe? 

    Nonprofits, Strategy & Planning

    Love it or hate it, artificial intelligence (AI) will only continue its reach into our daily lives. Many professionals tout its powerful and unmatched efficiency — and just as many are afraid it’s coming for their jobs. The truth lies somewhere in the middle.
    Article

    Getting Back to the Basics: How To Elevate Donor Loyalty

    Nonprofits, Strategy & Planning, Loyalty & Incentives Program

    How to encourage donor loyalty through relational fundraising, tapping into generational preferences, and using data as a guide. 
    Article
    Person using a laptop and graphs to create a data-driven nonprofit marketing plan.

    An Inside Look at Crafting a Strong Nonprofit Marketing Plan

    Nonprofits, Strategy & Planning

    A nonprofit marketing plan outlines the elements of your campaigns to keep you on track. Explore this guide to uncover how to create your own marketing plan.
    Article

    Digging Into Data: 7 Key Metrics to Track + Common Data Questions

    Nonprofits, Analytics & Insights

    Data can be overwhelming. There’s so much to track, and it can be hard to tell what’s meaningful vs what’s just interesting. We’re here to make it easier — these are the 7 key metrics that will give you a clear picture of your organization’s health