Allegiance Group + Pursuant Resources |

Article

From Transactional to Relational: Why Relationship Fundraising Still Matters in 2025

Nonprofits, Strategy & Planning

As online giving continues to grow, does relationship fundraising still matter? We recently published a new review of the research. The verdict? Relationship fundraising may be more important now than ever.

Article

How Nonprofits Can Tell Powerful Stories Through Data Visualization

Nonprofits, UX & Visual Design, Website Development

A data visualization approach can transform a nonprofit’s offerings and further fuel its mission. We worked with AARP to simplify their text-heavy digital scorecard to accurately and quickly convey the complex information.

Article

How to Write an RFP for Nonprofits: All the Steps + 9 Tips

Nonprofits, Strategy & Planning

An RFP for nonprofits outlines your needs for a specific project for potential vendors. Learn how to write straightforward RFPs and find reputable vendors.

Article

Beyond the Gift: What Your Donors Need to Keep Giving

Nonprofits, 50

In the nonprofit-donor relationship, it’s easy to focus on the nonprofit’s needs. After all, we’re building the case for support, and asking for help meeting important needs. But what about your donors? How can you build a relationship with them?

Article

A Relationship Fundraising Approach to Memberships

Nonprofits, 50

Relationship fundraising or transactional fundraising? Let's examine how you can utilize both approaches in your donors' journeys.

Article

Video Storytelling for Nonprofits: A Conversational Approach Shows Authenticity and Transparency

Animal Welfare, Nonprofits, Digital Marketing, Strategy & Planning

Discover how nonprofits can harness the power of authentic video storytelling to engage donors, boost transparency, and enhance omni-channel strategies. Learn tips for creating compelling, budget-friendly videos that build trust and deepen connections.

Article

Digital Fundraising: How to Make Your Efforts Successful

Nonprofits, Digital Marketing, Strategy & Planning

Digital fundraising can help your nonprofit raise more money, find new donors, and tell its story. Learn how to craft effective campaigns in our complete guide.

Article

12 Nonprofit Board Interview Questions You Need to Ask

Nonprofits, Professional Associations, Strategy & Planning

Looking for qualified board members who are dedicated to your mission? Use these nonprofit board interview questions to vet prospective members.

Article

How Dungeons and Dragons Made Me A Better Project Manager

Nonprofits, Strategy & Planning

I’ve always been on the lookout for ways to grow as a project manager. Quite surprisingly, I’ve found that the time I’ve spent playing Dungeons and Dragons has really helped me to grow as a technical project manager. The art of improv and live-action role-play offered through D&D has given me a unique opportunity to practice each of these skills in a fun atmosphere that has benefited my clients and team members.

Article

How to Foster Loyal Support with a Mid-Level Giving Program

Nonprofits, Strategy & Planning, GivingDNA

Is the middle missing from your fundraising strategy? Often overlooked, mid-level donors typically fall somewhere between general and major donors. Outside of the requisite thank you, these donors often receive little or no specialized communication , which means you may be missing out on potential revenue.

Article

Think Like an Entrepreneur, Build a Sustainable Future

Nonprofits, Strategy & Planning

Nonprofits operate in a world of rapid change. To keep up and, more importantly, be able to adapt, nonprofits need a new way of thinking. It’s time to take a page from an entrepreneur’s playbook. This can be challenging for some nonprofit leaders who joined this sector to make an impact, not run a business. But that’s precisely the mindset needed: charities can’t deliver on their mission without earning revenue.

Article

Donor-Advised Funds Demystified: 4 Secrets for DAF Success

Nonprofits, Strategy & Planning, GivingDNA

In recent years, donor-advised funds have emerged as one of the fastest-growing charitable giving vehicles. Strategically leveraging DAFs can foster lasting relationships, enhance high-capacity donor engagement, and align more closely with your mission. With a clear vision of how donor-advised funds can add to your giving community, you’ll position your nonprofit to grow with DAF donors.

Popular Resources