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    Article

    9 Expert Tips for Re-Engaging Your Nonprofit’s Lapsed Donors

    Nonprofits

    Lapsed donors previously donated to your cause but haven’t given again within a set time period. Use these strategies to re-engage them in your cause.
    Article
    SEO and AIOs

    How Google’s AI-Generated Search Results are Impacting SEO: What Nonprofits Need to Know

    Nonprofits, Website Development

    AI Overviews are changing the search landscape. How prepared is your nonprofit's SEO strategy for ongoing shifts. If your organization relies on organic traffic to drive awareness and engagement, here’s what you need to know.
    Article

    The Top Nonprofit Conferences to Attend in 2025

    Nonprofits, Strategy & Planning

    There’s something about attending an industry conference that reignites your passion for the work you do. These are the must-attend nonprofit conferences of 2025.
    Article

    6 Steps to Define Your Nonprofit’s Value Proposition

    Nonprofits, Strategy & Planning

    A nonprofit value proposition describes the unique benefits that make your organization stand out. Discover how to craft and communicate your value proposition.
    Article

    How to Write an Engaging Direct Mail Fundraising Letter

    Nonprofits, Direct Mail

    Effective direct mail fundraising letters allow nonprofits to make personalized appeals. Learn how to write one and explore the top examples in this guide.
    Article

    From Transactional to Relational: Why Relationship Fundraising Still Matters in 2025

    Nonprofits, Strategy & Planning

    As online giving continues to grow, does relationship fundraising still matter? We recently published a new review of the research. The verdict? Relationship fundraising may be more important now than ever.
    Article

    How Nonprofits Can Tell Powerful Stories Through Data Visualization 

    Nonprofits, UX & Visual Design, Website Development

    A data visualization approach can transform a nonprofit’s offerings and further fuel its mission. We worked with AARP to simplify their text-heavy digital scorecard to accurately and quickly convey the complex information.
    Article

    How to Write an RFP for Nonprofits: All the Steps + 9 Tips 

    Nonprofits, Strategy & Planning

    An RFP for nonprofits outlines your needs for a specific project for potential vendors. Learn how to write straightforward RFPs and find reputable vendors.
    Article
    relationship fundraising

    Beyond the Gift: What Your Donors Need to Keep Giving 

    Nonprofits, 50

    In the nonprofit-donor relationship, it’s easy to focus on the nonprofit’s needs. After all, we’re building the case for support, and asking for help meeting important needs. But what about your donors? How can you build a relationship with them?
    Article
    Relationship fundraising

    A Relationship Fundraising Approach to Memberships 

    Nonprofits, 50

    Relationship fundraising or transactional fundraising? Let's examine how you can utilize both approaches in your donors' journeys.
    Article

    Video Storytelling for Nonprofits: A Conversational Approach Shows Authenticity and Transparency

    Animal Welfare, Nonprofits, Digital Marketing, Strategy & Planning

    Discover how nonprofits can harness the power of authentic video storytelling to engage donors, boost transparency, and enhance omni-channel strategies. Learn tips for creating compelling, budget-friendly videos that build trust and deepen connections.
    Article
    embracing relationship fundraising

    Digital Fundraising: How to Make Your Efforts Successful

    Nonprofits, Digital Marketing, Strategy & Planning

    Digital fundraising can help your nonprofit raise more money, find new donors, and tell its story. Learn how to craft effective campaigns in our complete guide.