Sustainer Giving for Healthcare Organizations and Nonprofit Hospitals: From Afterthought to Essential Strategy
$52 average monthly gift | 80-95% retention | 5-7 years of donor loyalty
For nonprofit hospitals and healthcare organizations, philanthropy isn’t just about today’s needs — it’s about sustaining care for tomorrow. That’s why recurring donors are becoming mission-critical.
Monthly donors don’t just give more. They give longer, engage more deeply, and transform your revenue from unpredictable to dependable — so you can plan with confidence and invest in care where it’s needed most.
In an era of economic uncertainty and rising costs, annual appeals and event-driven fundraising are no longer enough. A strong sustainer program provides the financial stability and donor loyalty your healthcare organization needs to support patients, expand programs, and fuel innovation.
Our latest guide, Sustainer Giving for Healthcare Organizations and Nonprofit Hospitals: From Afterthought to Essential Strategy, unpacks the donor behaviors driving this shift and offers a roadmap to build a monthly giving program that thrives.
Inside, you’ll learn:
- Why sustainer donors retain at 80–95% year after year
- How subscription culture is influencing charitable giving in healthcare
- Proven strategies to recruit, upgrade, and retain monthly donors
- How to reframe monthly giving as a core growth strategy, not a “nice to have”
📥Download the guide today and build a sustainer program that helps ensure your mission of care never misses a beat. Plus, view our webinar: From One-Time Gifts to Lifelong Relationships: The Art and Science of Sustainer Programs