As waves of federal funding cuts roll in, many nonprofits must act fast — and smart. In this webinar, discover how AGP helped Fulfill Food Bank use targeted messaging, donor segmentation, and digital advertising to activate support and drive record-breaking results during an urgent appeal campaign.
Whether you’re already feeling the storm or preparing for what’s ahead, this session will equip you with the tools to respond with precision and impact.
You’ll Learn How To:
- Navigate politically sensitive issues with tailored messaging across ideologies
- Segment your donor file using GivingDNA to target the right audience with the right message
- Craft “hard” and “soft” appeals that align with political affiliation and donor values
- Launch digital ad campaigns that lower acquisition costs and increase donor engagement
- Use local storytelling to drive emotional resonance and community action
- Plan ahead with content calendars designed for evolving policy landscapes
