A national pediatric medical foundation dedicated to advancing pediatric healthcare through research, treatment, and long-term donor support. The organization relies on sustained giving to protect and grow dependable revenue for its mission.
2x
sustainer donors doubled YOY
$20k
in revenue generated in 1 month
The Situation
In 2022, the foundation launched a sustainer program to strengthen its approach to monthly giving. By 2023, the organization aimed to expand the program by engaging new donors and cultivating long-term supporters. With a lean fundraising team and limited resources, the foundation needed a cost‑effective way to maximize outreach, identify the right prospects, and grow its monthly donor base—especially amid economic uncertainty.
The Work
The foundation partnered with GivingDNA to identify donors most likely to become sustainers using GivingDNA’s opportunity alert segment. These insights were used to build targeted lookalike audiences on Facebook and Instagram, allowing the organization to reach new prospects who shared characteristics and interests with high‑potential donors. This data‑driven approach enabled the fundraising team to focus its efforts efficiently and expand reach without increasing staff burden.
The Results
- 2x increase in sustainer donors year over year
- $20,000 in revenue generated in one month
By leveraging GivingDNA insights, the foundation doubled its sustainer base at a fraction of the cost of traditional direct mail efforts. In addition to growing monthly donors, the campaign also generated meaningful one‑time gifts, demonstrating the effectiveness of targeted, data‑driven outreach.
