Making scientific information more accessible
A longtime Allegiance Group + Pursuant client, Union of Concerned Scientists (UCS) came to us for help selecting a new content management system (CMS) and to execute a new site design that presents the content in a way that is accessible and useful to both the layman and the scientific community. To achieve this, we prioritized improving usability and providing comprehensible but easily scanned overviews of their most important topics. The site is now authentic, solution-oriented, and engaging, focusing on branding, advocacy, fundraising, and education.
Working together to build an engaging design
We refined the information architecture by leading workshops to help understand site audiences, priorities, and goals. Allegiance Group + Pursuant collaborated with UCS’ graphic design agency on the website’s visual design, resulting in an aesthetically pleasing design with a paneled architecture. High-level topics now begin with an overview, leading to deeper detail on subsequent pages. We improved engagement through more effective approaches to email capture, shareable content, responsive design, and calls to action.
Seamless site migration
One driver for the redesign was moving the UCS site to a new CMS. Allegiance Group + Pursuant helped UCS choose Drupal as the new platform and migrate the content. We were able to automate nearly all of the migration. We also provided Drupal training to the UCS staff so they would be familiar with the system and could manage the site moving forward.
