Second Harvest Middle Tennessee chose GivingDNA to help find donors with potential capacity and interest to make a significant gift to their organization.
70%
YOY increase in revenue from major donors
The Situation
Second Harvest Middle Tennessee was having trouble identifying the best major donor prospects in its database.
The Work
AGP provided an alternative to time-consuming wealth screening processes, and that allowed Second Harvest Middle Tennessee to easily prospect our database and quickly segment to find those with the potential to give more.
GivingDNA helped Second Harvest Middle Tennessee to clean up their portfolios. With an influx of new donors that came in during the pandemic, Second Harvest Middle Tennessee has been able to prioritize prospects and replace underperforming assigned donors with the top prospects that have either been on file or recently came on in the past year.
The Results
With refreshed portfolios, our major gift officers know who to spend their time with to build relationships and raise more.
- FY21 saw nearly twice as many assigned donors make their largest gift to our organization, which led to a 70% year-over-year increase in revenue from those donors
