What We Offer
Services designed for organizations of all sizes
- Acquisition & List Growth
- Advertising & Media
- Analytics
- Audience Insights
- Benchmarks
- Conversion Optimization
- GivingDNA
- Growth Projections
- Program Assessment
- Testing & Optimization
- Web & Email Optimization
- Sustainer & Mid-level Donor Programs
Results
Data-driven solutions
Why AGP
Proven Performance ROI
Campaign and performance reporting ensure a deeper understanding of what’s working, what’s not, and whether investments are delivering meaningful results.
Donor File Intelligence
AGP’s GivingDNA intelligence reveals hidden behaviors and opportunities within your donor file to support sustainable growth and long-term health
Integrated Analytics & Data Expertise
Connecting donors, marketing, and digital data to create a complete, shared view of performance across teams
Attribution Across Touchpoints
Connecting mail, email, digital, paid media, SMS, and more to evaluate every interaction and break down internal data silos
Experts
Our Strategists
Matthew Mielcarek
Joe McLaughlin
Riann Hartmann
Matt Brown
Christian Duke
Jean Guerilus
David Swets
Uncover the opportunities hidden within your data.
Related
Insights that strengthen fundraising decisions
Get practical information on analytics, donor trends, and campaign performance – designed to help you make informed, sustainable decisions
FAQs
What makes AGP’s approach unique?
Much of the value our reports provide happens before we create a single deliverable. We do the pre-work that aligns teams, helps secure buy-in and breaks down silos so you can start the fundraising and marketing work to move your mission.
How long does it take to see results from analytics and performance measurements?
Initial insights often emerge within the first few months. Deeper trends and measurable improvements develop over time as data is reviewed, aligned, and applied to strategy.
Can AGP work with our in-house development or marketing team?
Yes. We act as an extension of your team, collaborating closely with internal staff to strengthen analytics, align reporting, and support better decision-making across departments.
How does AGP measure ROI?
We focus on meaningful outcomes like conversion, retention, upgrades, and revenue impact – rather than surface metrics such as impressions or clicks alone.
What if our data lives in multiple systems or platforms?
This is common. We help integrate data from offline databases, online giving platforms, email, digital ads, and other tools to create a unified view of performance.
Do we need advanced analytics in place to work with AGP?
No. We work with organizations at many stages, from basic reporting needs to advanced multi-channel analytics and attribution challenges.
How is AGP’s GivingDNA different from standard donor reporting?
GivingDNA provides deeper insight into donor behavior, demographics, and giving patterns that go beyond what most internal reports can uncover.