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Analytics & Performance Measurement

AGP leverages client data and analyzes your supporters’ behavior to identify opportunities or areas of challenge so you can raise more money, grow your supporters – and build a healthy donor file for the long term.

What We Offer

Services designed for organizations of all sizes

  • Acquisition & List Growth 
  • Advertising & Media 
  • Analytics 
  • Audience Insights 
  • Benchmarks 
  • Conversion Optimization 
  • GivingDNA
  • Growth Projections 
  • Program Assessment 
  • Testing & Optimization 
  • Web & Email Optimization 
  • Sustainer & Mid-level Donor Programs 

Why AGP

Proven Performance ROI

Campaign and performance reporting ensure a deeper understanding of what’s working, what’s not, and whether investments are delivering meaningful results.

Donor File Intelligence

AGP’s GivingDNA intelligence reveals hidden behaviors and opportunities within your donor file to support sustainable growth and long-term health

Integrated Analytics & Data Expertise

Connecting donors, marketing, and digital data to create a complete, shared view of performance across teams

Attribution Across Touchpoints

Connecting mail, email, digital, paid media, SMS, and more to evaluate every interaction and break down internal data silos

Experts

Our Strategists

Matthew Mielcarek

SVP, Analytics & Insights Strategy

Joe McLaughlin

VP, Analytics & Optimization

Riann Hartmann

Director of Analytics

Matt Brown

Senior Data Analyst

Christian Duke

Digital Analytics & Integration Analyst

Jean Guerilus

Digital Analyst

David Swets

Lead Data Analyst

Uncover the opportunities hidden within your data.

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Insights that strengthen fundraising decisions

Get practical information on analytics, donor trends, and campaign performance – designed to help you make informed, sustainable decisions

FAQs

What makes AGP’s approach unique?

Much of the value our reports provide happens before we create a single deliverable. We do the pre-work that aligns teams, helps secure buy-in and breaks down silos so you can start the fundraising and marketing work to move your mission.

How long does it take to see results from analytics and performance measurements?

Initial insights often emerge within the first few months. Deeper trends and measurable improvements develop over time as data is reviewed, aligned, and applied to strategy.

Can AGP work with our in-house development or marketing team?

Yes. We act as an extension of your team, collaborating closely with internal staff to strengthen analytics, align reporting, and support better decision-making across departments.

How does AGP measure ROI?

We focus on meaningful outcomes like conversion, retention, upgrades, and revenue impact – rather than surface metrics such as impressions or clicks alone.

What if our data lives in multiple systems or platforms?

This is common. We help integrate data from offline databases, online giving platforms, email, digital ads, and other tools to create a unified view of performance.

Do we need advanced analytics in place to work with AGP?

No. We work with organizations at many stages, from basic reporting needs to advanced multi-channel analytics and attribution challenges.

How is AGP’s GivingDNA different from standard donor reporting?

GivingDNA provides deeper insight into donor behavior, demographics, and giving patterns that go beyond what most internal reports can uncover.

Find out what’s really driving your fundraising performance.