Audience Experience & Research
Great experiences don’t happen by accident. We research how audiences perceive, navigate, and engage with your organization so you can deliver consistency across every channel and touchpoint.
What We Offer
Research-led journeys across channels
- Audience Insights
- Brand Development
- GivingDNA
- Market Opportunity Analysis
- Message Research & Development
- User Experience Design
- Journey Mapping
Results
Strategy that drives real results.
70% lift in year-over-year response rate
A data-driven acquisition test delivered significant increases in response, average gift, and long-term donor value.
71% of mid-level donors retained
Community Health identified strategic engagement and movement opportunities to build a thriving mid-level donor program. With the help of GivingDNA, they uncovered key insights.
42% increase in average daily enrollment rate
Truth Initiative’s revamped EX Program, a comprehensive nicotine cessation intervention, has been reimagined to meet the unique challenges faced by young people today.
$500k endowment pledge
AGP + GivingDNA Team helps the Lutheran Hour Ministries secure major gifts through smart segmentation.
Why AGP
Alignment Across Channels
We connect research, strategy, and design so your email, website, direct mail, and events all feel like the same organization with the same voice.
Insight That Turns Into Action
Our research is built to be used—informing messaging, journeys, design decisions, and investment priorities without slowing teams down.
Qualitative and Quantitative Working Together
We blend audience interviews, usability testing, analytics, and modeling to understand not just what people do, but why they do it.
Find and Fix Points of Friction
We identify moments of confusion, drop-off, and disconnect in your supporter experience, then redesign to remove friction and strengthen engagement.
Brand Expressed Through Experience
Brand isn’t just visual. We help ensure your voice, value, and positioning come through consistently in every interaction, on every channel.
Partnerships that move missions
Our Experts
Research-Led Strategists & Designers
Matthew Mielcarek
Kristin Priest
Riann Hartmann
Ryan Carpenter
Linda Heuser
TJ Peeler
Nikki Schell
Donna Pizzi
Let’s design experiences that actually work.
Related
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FAQs
Why should we invest in audience research and testing?
Audience research and testing reduce risk. Research validates that you’re building the right messages, journeys, and experiences before you invest significant time or budget.
How long does audience or experience research take?
Timelines vary by method. Some insights can be generated in days, while deeper primary research or journey mapping may take several weeks.
Can this work scale to our budget?
Yes. We tailor research depth to the decision at hand—from quick gut checks to more robust, multi-phase engagement studies.
Will this replace our internal team’s work?
No. We partner closely with internal teams, providing insight, validation, and structure that strengthens in-house execution.
Is this work only for digital experiences?
Not at all. We apply experience research and journey mapping across channels, including direct mail, email, events, and donor stewardship.