Smarter Donor Strategy Starts with GivingDNA

GivingDNA is AGP’s proprietary analytics, data visualization, and wealth screening engine — built to help nonprofits prioritize the right donors, personalize outreach, and unlock growth across mid‑level, major, and sustainer programs. When paired with AGP’s strategy and execution, data becomes action.

See the Tool in Action

200+

clients served

1,000

high value prospects identified

$10MM

raised for clients

About

Why AGP + GivingDNA Are Better—Together

GivingDNA is AGP’s proprietary donor insight tool that helps nonprofits make smarter donor decisions across the full donor lifecycle, especially when paired with strategy and execution. By combining advanced donor analytics with deep nonprofit expertise, AGP helps organizations move beyond surface‑level segmentation to uncover real opportunity. GivingDNA identifies who to prioritize, when to engage, and how to tailor outreach — while AGP activates those insights through strategy, creative, media, and ongoing optimization. The result is clearer focus, stronger donor relationships, and sustainable revenue growth across mid‑level, major, and sustainer programs.

How GivingDNA works: From data to donor action

GivingDNA analyzes your donor data to surface opportunities, prioritize audiences, and guides your team’s next best actions. AGP then turns those insights into coordinated campaigns and experiences, helping teams focus their effort where it matters most.

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Moves management that reveals next best action

GivingDNA enables fundraisers to identify donors who are ready to upgrade, sustain, or re‑engage and helps prioritize the right moves at the right time. By surfacing behavior changes and opportunity signals, teams can focus outreach, strengthen relationships, and reduce donor lapse risk.

Personalized donor experiences at scale

GivingDNA reveals who your donors are, what motivates them, and how they prefer to engage. With rich demographic, behavioral, and channel insights, nonprofits can deliver more relevant outreach that feels personal without adding complexity or manual effort.

Clear reporting that supports smarter decisions

GivingDNA transforms complex donor data into intuitive dashboards that highlight trends, performance, and opportunity. Fundraisers can quickly assess donor health, campaign results, and portfolio progress without relying on analysts or spending hours in spreadsheets.

Major gifts insight without guesswork

GivingDNA helps major gift teams identify high‑potential prospects, optimize portfolios, and focus effort where it matters most. With clear visualizations and opportunity indicators, gift officers can make confident decisions and spend more time cultivating the right donors.

Donor data that is always current

GivingDNA refreshes donor data monthly to reveal changes in behavior, interests, and giving patterns. This evolving view helps fundraisers spot new opportunities, prevent lapses, and keep outreach relevant as donors and circumstances change.

Turn donor insight into smarter strategy and stronger fundraising results.

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8x+ growth in new monthly sustainer revenue YoY

Facing federal funding cuts, Northern Illinois Food Bank launched an urgency-driven sustainer campaign using GivingDNA audience segmentation plus paid social, email, and creative strategy. The effort more than doubled the goal of 50+ new monthly sustainers and delivered 6.5x YoY growth in new sustainers.

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15% of mid-level donors reactivated

To build a stronger mid-level program, Community Health Network Foundation used GivingDNA insights to identify opportunity segments, personalize stewardship through preferred channels, and proactively re-engage at-risk donors before they lapsed. The approach drove 71% mid-level retention and reactivated 15% of mid-level donors.

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46% increase revenue per donor

With federal funding at risk, IdahoPTV needed a fast, scalable way to prioritize mid-level donors and strengthen year-end performance. Using AGP’s Mid-Level Accelerator with GivingDNA insights, they improved renewal and giving outcomes, including a 46% increase in revenue per donor.

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Useful links to help you make the most of GivingDNA

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FAQs

Is GivingDNA a standalone product or part of AGP’s broader services?

GivingDNA is AGP’s proprietary analytics capability and can be used on its own or alongside AGP strategy and execution. Many organizations see the strongest results when insights from GivingDNA are paired with expert guidance, creative, and campaign activation — but we meet teams where they are.

How is GivingDNA different from traditional wealth screening or static reports?

Traditional tools offer point‑in‑time data. GivingDNA continuously refreshes donor insights, blending behavior, capacity, and engagement signals. This allows teams to spot opportunity, risk, and readiness in real time and take action without relying on spreadsheets or manual analysis.

What types of fundraising programs does GivingDNA support best?

GivingDNA supports growth across the donor lifecycle, including sustainer programs, mid‑level and major gifts, reactivation, and retention. It helps teams prioritize donors, personalize outreach, and focus effort where it will have the greatest impact.

How quickly can teams start using GivingDNA insights?

Most organizations can begin acting on insights soon after onboarding. GivingDNA is designed to be intuitive, with dashboards and segments that make it easy for fundraisers to move from data to action without technical expertise.

Will GivingDNA work with our existing CRM and fundraising systems?

Yes. GivingDNA is designed to complement existing CRMs and fundraising workflows. It enhances the data you already have, making it easier to identify opportunities and export actionable segments that support campaigns, stewardship, and portfolio management.

Do we need a large team or advanced data skills to use GivingDNA?

No. GivingDNA was built for busy fundraising teams with limited time and resources. The platform surfaces clear insights and recommended segments, so staff can focus on decision‑making and donor relationships rather than data wrangling.

What kind of results have organizations seen using GivingDNA?

Organizations use GivingDNA to improve donor retention, uncover upgrade and planned giving opportunities, grow sustainer programs, and strengthen mid‑level and major gift pipelines. Results vary by strategy, but case studies consistently show stronger focus, efficiency, and donor response.

How do we know if GivingDNA is the right fit for our organization?

The best way to find out is through a strategy conversation or demo tailored to your goals. We’ll walk through your donor file, priorities, and challenges to determine how GivingDNA could support your fundraising efforts.