Mid-level & Major Gifts

Mid-level and major gifts don’t grow by chance. They grow when insight, strategy, and personal connection work together. We help nonprofits identify the donors with the greatest potential—and engage them with intention, relevance, and care.

Let’s Talk Strategy

What We Offer

When donors are ready to do more, your strategy should be ready too

Audience Insights
Benchmarks
Campaign Counsel
Direct Response Activation
GivingDNA
Gift Officer Coaching
Program Assessment
Donor Engagement Specialist

Using GivingDNA for a Sustainable Fundraising Strategy

By leveraging the power of GivingDNA, the public media station transformed its fundraising approach, identifying hidden donor potential, expanding revenue through new giving channels, and laying the groundwork for long-term, sustainable growth.

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Uncover Major Gifts Prospects Effortlessly

AGP + GivingDNA Team helps the Lutheran Hour Ministries secure major gifts through smart segmentation.

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Second Harvest Middle Tennessee

AGP provided an alternative to time-consuming wealth screening processes, and that allowed Second Harvest Middle Tennessee to easily prospect our database and quickly segment to find those with the potential to give more.

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View All Mid-level & Major Gift Case Studies

Reveal True Giving Potential

We uncover who is most likely to grow their giving—and why. Using GivingDNA and custom analysis, we identify opportunity audiences hiding in plain sight so your team can prioritize effort where it matters most.

Strategy for Growth

We refine and elevate audience segmentation, using RFM and custom models to deliver the right message to the right supporters every time.

Human Connection at Scale

Data identifies opportunity. People build relationships. Our donor engagement specialists support high-touch outreach that feels personal, timely, and authentic—without overwhelming internal teams.

Looking for help with your mid-level program? Learn more about our Mid-Level Accelerator solution.

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By partnering with Allegiance Group + Pursuant, we have leveraged analytics and insights to gain a better understanding of the giving behaviors of our donors, employees, patients and our community. Their innovative solutions and expertise have helped to both evolve our internal culture and grow our revenue. As a result, we have developed strategies, both short and long term, to drive more meaningful relationships with our supporters.

Community Health Network Foundation

The wealth of information we have on these folks is typically quite incredible and weighs much, much deeper than anything you might find in a typical corporate file.

Mike Foote

Executive Director of Research and Prospect Management, Dartmouth Advancement

The Houston SPCA continues to grow in our service to the community year over year. From disaster response, to companion animal, equine, farm animals, and wildlife, we are hands on every single day saving lives. To continue to expand our program impact, serve more animals, and ensure we have the resources we needed, we sought an agency that had the same passion and commitment to excellence that we have. Pursuant has been a partner in all aspects of our development growth in the past two years. From building stronger acquisition strategies to putting infrastructure around mid-level giving, we had a lot of priorities and Allegiance Group + Pursuant proved their skills in analytics, creativity, and commitment early on in the journey!

Jo Sullivan

Chief Community and Development Officer, Houston SPCA