We start with an audit to understand where you are – what’s working, what’s not, and where the biggest opportunities are across SEO, AEO, and GEO. But we don’t just chase traffic or citations.

Our approach blends search optimization with UX (user experience) and CRO (conversion rate optimization) because getting found is only half the job. We want visitors to find what they need, trust what they see, and take action.

We prioritize based on your goals and build a roadmap that focuses on impact, not vanity metrics.

SEO improves visibility in traditional search rankings. AEO (Answer Engine Optimization) helps content appear in featured snippets and zero-click answers. GEO (Generative Engine Optimization) increases citations in AI tools like ChatGPT, Perplexity, and Gemini.

All three work together.

We focus on intent and outcomes, not just volume. Scroll depth, time on page, conversions, and AI referral traffic show real impact. AI search visitors convert 23x higher, so quality matters more than quantity.

We start with data. We analyze your top converters, highest traffic pages, content gaps, and user behavior signals to build a prioritized roadmap. Some pages need optimizations, some need to be retired, and some need restructuring for AI visibility. We focus first on where you will see the biggest impact.

Most organizations should allow reputable crawlers since blocking them removes your brand from AI-generated answers. We help determine which crawlers to block and allow, configure robots.txt, monitor aggressive crawlers, and protect sensitive areas.

The goal is balanced visibility – open to trusted AI systems while controlling bots that overload servers or misuse content.

When organic visibility shifts, paid media and email fill critical gaps and reinforce your message. Paid media helps reclaim lost visibility in crowded SERPs and AI Overviews, while email builds first‑party data you own.

Integrated programs strengthen authority signals, protect against algorithm changes, and ensure every channel works together to drive conversions.

Content has always mattered, but the bar is higher. Thin content, outdated stats, buried answers, and generic copy without a point of view get skipped – by search engines, AI tools, and people.  

What works now is content that leads with clear answers, shows real expertise, uses a scannable structure, and gives users something they can’t get anywhere else.  

We help you audit what you have, fix what’s underperforming, and build content that earns visibility, builds trust, and moves supporters to act.