Podcast
Year-End Fundraising in July: Leveraging Data to Prepare for Your Best Year-End Yet!
Nonprofits, Strategy & Planning
Should nonprofits be talking about year-end giving as early as July? Well, if you want to avoid your year-end campaign getting lost in a sea of sameness, then the answer is yes! That's why we're kicking off a new series this summer: “Year-End Fundraising in July.”
Article
2024 Giving USA Report Response
Nonprofits, Strategy & Planning
The latest Giving USA (and Fundraising Effectiveness Project) report continues to affirm what we in the fundraising community have long known – philanthropy, like so much in life, is about relationships.
Article
AI in Fundraising: Efficient Friend or Job-Stealing Foe?
Nonprofits, Strategy & Planning
Love it or hate it, artificial intelligence (AI) will only continue its reach into our daily lives. Many professionals tout its powerful and unmatched efficiency — and just as many are afraid it’s coming for their jobs. The truth lies somewhere in the middle.
Podcast
The Bold New Frontier of Artificial Intelligence
Nonprofits, Strategy & Planning
What if the key to transforming your fundraising efforts lies in a technology many fear? In this Go Beyond Fundraising Podcast episode, we explore the bold new frontier of artificial intelligence (AI).
Guide
Grow Relationships, Grow Recurring Giving
Nonprofits, Strategy & Planning
With the Great Transfer of Wealth on the horizon and the economic landscape in flux, nonprofits face a critical future. Amidst the shifting tides of generational wealth transfer, tumultuous markets, and economic uncertainty, now is the time for nonprofits to shore up their retention and build a pipeline for future growth.
Podcast
Giving Trends: Exploring Changes and Impact on the Year Ahead
Nonprofits, Strategy & Planning
We're reflecting on the giving trends that emerged in 2023 and how they may impact the landscape in the year ahead. Is there still some uncertainty in the air? Or will things level out? And what can your organization do now to set itself up for a strong performance?
Podcast
Generational Giving: Unpacking Gen X and Gen Alpha in Nonprofit Fundraising
Nonprofits, Strategy & Planning
Generational giving is more than another trendy topic; it's shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively.
Article
Getting Back to the Basics: How To Elevate Donor Loyalty
Nonprofits, Strategy & Planning, Loyalty & Incentives Program
How to encourage donor loyalty through relational fundraising, tapping into generational preferences, and using data as a guide.
Podcast
Elevating Donor Loyalty: Strategies for Long-Term Nonprofit Growth
Nonprofits, Strategy & Planning
In this Go Beyond Fundraising podcast episode, Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker discusses the value of fostering deep, meaningful relationships with donors. He emphasizes quality over quantity and says loyalty to an organization can lead to deep-rooted support that will last regardless of what's happening in the short term.
Podcast
Fundraising During an Election Year: What Nonprofits Need to Know in 2024
Nonprofits, Strategy & Planning
The presidential race is dominating news cycles and social media, but what does it mean for your fundraising efforts? In this episode, Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker explains why nonprofits should avoid the hype and instead get back to the basics.
Article
An Inside Look at Crafting a Strong Nonprofit Marketing Plan
Nonprofits, Strategy & Planning
A nonprofit marketing plan outlines the elements of your campaigns to keep you on track. Explore this guide to uncover how to create your own marketing plan.
Podcast
7 Database KPIs to Understand Donor Loyalty
Nonprofits, Strategy & Planning
Data can be overwhelming. There's so much to track, and it can be hard to tell what's meaningful vs what's just interesting. We're here to make it easier — these are the 7 key metrics that will give you a clear picture of your organization's health.