Podcast
Steer Clear: Avoiding Common Fundraising & Marketing Measurement Pitfalls
Nonprofits, Strategy & Planning
In this episode, we're counting the Five Fundraising Measurement Mistakes to Avoid in 2024. Allegiance Group + Pursuant agency leaders Liz Murphy, EVP of Client Relationships, and Kim Richardson, AVP of Client Strategy, share what they've learned in their years of experience and with clients so you can better measure your digital channels.
Article
Five Fundraising Measurement Mistakes to Avoid in 2024
Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning, GivingDNA, Google Analytics
The most common mistakes fundraisers and marketers make as they measure their campaigns and how to avoid them.
Podcast
Nonprofit Volunteer Management: From Engaged Volunteer to Passionate Advocate
Nonprofits, Strategy & Planning
Most nonprofits rely on volunteers, but managing this group can be tedious. In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with Albert Vasquez, Head of Sales and Operations for Rosterfy North America.
Article
What the NFL Can Teach Nonprofits About Volunteer Management
Nonprofits, Strategy & Planning
How to recruit and manage volunteers plus tips for turning your volunteers into loyal advocates and donors.
Guide
The Art of First Impressions
Nonprofits, Analytics & Insights, Strategy & Planning
Create invaluable first impressions using data, strategy, and creative storytelling, and forge unshakable connections with your donors.
Podcast
On a Mission to Save Giving with philanthropist and fundraising coach Lisa Greer
Nonprofits, Strategy & Planning
We talk with philanthropist and fundraising coach Lisa Greer. Author of the bestseller Fundraising Revolution, Greer is on a mission to save giving by helping nonprofits move away from the impersonal interactions and scripted outreach that have dominated the sector for so long.
Article
Can Recurring Giving Save Nonprofits?
Nonprofits, Strategy & Planning
The benefits of recurring giving and tips for kick-starting or growing your recurring giving program.
Podcast
DAF-Giving Made Easy
Nonprofits, Strategy & Planning
In this episode, we discuss the increasing popularity of DAFs as a giving vehicle; the challenges associated with anonymous DAF donations; and the barriers that prevent nonprofits from maximizing DAF gifts.
Article
Solving the Challenges of Donor-Advised Funds
Nonprofits, Strategy & Planning
Donor Advised Funds, how they work, pros and cons, how to educate donors, and set up your website to receive them
Article
Maximizing Nonprofit Fundraising with Google Analytics 4
Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning, Google Analytics
Optimize your fundraising with GA4. What it is, how it differs from previous versions, and how you can get set up.
Article
The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition
Nonprofits, Strategy & Planning
A six-step process to define your nonprofit’s unique value proposition and ways to integrate it into your fundraising and messaging.
Webinar
Matching Gifts in 2024: Boosting Funding & Improving Outcomes
Nonprofits, Strategy & Planning, Allyra, Double the Donation
How to integrate corporate matching gifts into your fundraising strategy plus a demo of Allyra + 360MatchPro integration.