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    Guide
    Choosing the Right Data Visualization

    Choosing the Right Data Visualization for Your Nonprofit: A Free Guide

    Nonprofits, Website Development

    Transform your nonprofit’s storytelling with the right data visualization techniques. Our free guide will help you match the right charts to your data for maximum impact.
    Podcast
    Gen Z and Social Giving: Unlocking Nonprofit Success Through Social Media and AI

    Gen Z and Social Giving: Unlocking Nonprofit Success Through Social Media and AI

    Nonprofits, Strategy & Planning, Classy

    We talk with Michelle Boggs, Senior Advisor for Nonprofit Fundraising and Development at Classy by GoFundMe, about the surprising new research in the latest Social State of Giving report, highlighting Gen Z's significant engagement with social media for philanthropy and what that means for nonprofits.
    Podcast

    Beyond Transactions: How Relationship Fundraising Builds Donor Loyalty and Lifetime Value

    Nonprofits, Strategy & Planning

    About a decade ago, we partnered with Drs. Adrian Sargeant and Jin Chang to sponsor their research on relationship fundraising. Today, we revisit their findings to see what lessons still hold — and where there’s room to grow. Chief Strategy Officer Trent Ricker unpacks the strategies you can use to turn transactions into relationships.
    Article

    Transcending the Transaction: Relationship Fundraising

    Nonprofits, Strategy & Planning

    There’s one simple truth in fundraising: people will support the things they care most about. However, a single gift doesn’t necessarily imply a deep-seated concern for the issues you aim to solve. At a deeper level, fundraising is transactional: I give you something, and you give me something in return for my charity.
    Article

    Explore Multichannel Fundraising Advice from the Experts

    Nonprofits, Strategy & Planning

    Multichannel fundraising involves using several communication channels to engage your supporters. Get advice from the experts in this comprehensive guide.
    Article

    How to Grow Your Impact with Nonprofit Omni-channel Marketing

    Nonprofits, Strategy & Planning

    Omni-channel marketing integrates various communication channels to create unified experiences. Explore the basics of this method and how to get started.
    Article

    Harnessing SMS in Fundraising: Six Tips for Fundraising Success

    Nonprofits, Strategy & Planning

    A recent study showed Americans check their phones as often as every five minutes. The good (or not so good) news is that your donors are likely just as addicted to their devices as you are. It’s no wonder that SMS, or text, messaging has emerged as a powerful tool for organizations to connect with and communicate with donors and supporters.
    Podcast
    Text Your Way to Fundraising Success: Unlocking the Power of SMS for Nonprofit Fundraising

    Text Your Way to Fundraising Success: Unlocking the Power of SMS for Nonprofit Fundraising

    Nonprofits, Strategy & Planning

    With the decline of traditional telemarketing and cluttered inboxes, SMS messaging is a less intrusive and effective way to reach donors that’s only growing in popularity. In this episode, we talk with Stephanie Drahan and David Sachetti about SMS, why it’s an important tactic, and how it can be leveraged in fundraising campaigns.
    Article

    Successful Nonprofit Digital Advertising Trends in 2024 

    Nonprofits, Strategy & Planning

    As we wrap up another calendar year-end (CYE), one key takeaway has emerged: digital advertising continues to be a powerhouse in driving nonprofit growth. Despite challenges in traditional fundraising channels, digital ads have proven to be instrumental in acquiring new donors, generating revenue, and amplifying the effectiveness of integrated campaigns.
    Article

    Mapping Our Way to an Inclusive Donor (and Team) Experience

    Hospitals & Healthcare, Nonprofits, Strategy & Planning

    Recently, Intermountain Health undertook a two-day Donor Journey Mapping Exercise to create a strategy to engage new donors with the capacity to become mid-level donors. Their goals were to identify and refine more strategic new donor journeys to drive stronger retention, earlier upgrades, and increase the number of donors giving $1k+ annually.
    Podcast
    Matching Gifts, Maximized: Uncovering Year-Round Potential to Drive Donations

    Matching Gifts, Maximized: Uncovering Year-Round Potential to Drive Donations

    Nonprofits, Strategy & Planning, Double the Donation

    We talk with Amelia Baumann from Double the Donation about the benefits of promoting matching gifts throughout the year. The potential is massive: 84% of donors are more likely to give if they know a match is offered, and 70% more donors respond to fundraising appeals that mention matching.
    Article

    Double (or Triple) Your Donations with Corporate Matching Gifts

    Nonprofits, Strategy & Planning, Double the Donation

    Matching gift opportunities can double or even triple the donations you receive at the end of the year. We often see these during Giving Tuesday or year-end campaigns, but have you considered how matching gifts can accelerate your campaigns year-round?