Smarter Segmentation, Stronger Fundraising: A Maturity Framework for Success
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It’s time for your organization to graduate beyond R/F/M segmentation. Too many nonprofits rely on outdated segmentation strategies — leading to lower retention, wasted acquisition spend, and missed revenue opportunities. In this webinar, we’ll show you how to evolve beyond traditional methods to drive stronger results.
It’s time to rethink your approach. Matthew Mielcarek and David Sacchetti from Allegiance Group + Pursuant unpack the Segmentation Maturity Framework, a roadmap that helps nonprofits evolve from broad, outdated segmentation tactics to a dynamic, data-driven strategy that strengthens donor relationships and maximizes giving potential.
In this webinar, you’ll learn:
How to use segmentation tools like data-driven reports and request forms to optimize campaign segmentation.
The Segmentation Maturity Framework: Identify where you are and how to level up.
How GivingDNA and CRM data can transform your segmentation and messaging. The real impact of smart segmentation — metrics that prove it works.
Matthew Mielcarek is the SVP, Strategic Intelligence at AGP, where his team pairs the speed of AI with human judgment to bring foresight to strategy and creative development. More than 100 nonprofit organizations across 15 verticals have partnered with Strategic Intelligence to capture value from data and bring a full picture to organizational decision making. With nearly 30 years of agency experience, Matthew helps leaders move from insight to activation, turning evidence into decisions that drive sustainable, mission-aligned growth.
David Sacchetti
AVP, Client Strategy
David joined AGP in 2017 with experience spanning nearly two decades. In his role at AGP, David is responsible for driving results for his clients through building robust partnerships, understanding his client’s unique challenges, and using his marketing and fundraising background to help them achieve their goals and provide excellent client service. Some of his strengths include integrated marketing and branding, direct response fundraising, including telemarketing, and digital campaigns.
David has a passion for helping organizations advance their mission and realize their goals by providing leadership and strategy through a variety of marketing, branding, communications and fundraising initiatives. David has led transformational change and incredible results for some of the nation’s leading and most complex organizations and missions, including JDRF, Muscular Dystrophy Association, International Justice Mission, National Alliance on Mental Illness, Michael J. Fox Foundation and PAN Foundation.
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