In order to help Christians who struggle to share Jesus, The Pocket Testament League has created a simple method to sharing Jesus that works for anyone. In fact, they have taught millions of Christians around the world how to share the gospel over a hundred and fifty million times. By 2028, The Pocket Testament League is aiming to energize more than 225,000 Christians to invite 130 million people to meet Jesus, using this simple repeatable method of sharing the Word of God.
34%
increase in post call average gift
40%
increase in phone connection rate
26%
YOY increase in Gospel order revenue
The Situation
For the past three years, The Pocket Testament League has been facing year over year declines in Gospel order revenue. They turned to AGP’s GivingDNA platform for strategic insight to determine which constituents to target in their phone outreach campaign.
The Work
Using AGP’s proprietary GivingDNA platform, The Pocket Testament League was able to identify their mid-level donors and prospects who were most likely to connect on the phone and subsequently make a gift or place gospel orders for themselves and others.
The GivingDNA platform has resulted between 50 and 135 more potential mid level donors that we’ve been able to speak with in just the last 90 days.
Mollie yoder
Director of membership, The pocket testament league
The Results
So far, the League has seen a 34 % increase in the average gift made post-call, which can be attributed to donor insights provided to them by the GivingDNA platform. In the second half of the year, the League were able to connect with just 17 -21% over the phone, but after leveraging GivingDNA, The Pocket Testament League saw connection rates between 24% – 30% in the first half of 2020. They also saw a 26% year-over-year increase in revenue from Gospel orders.
