Audience Insights & Market Research
Know your audiences. Grow with confidence.
Which audiences should you prioritize? What messages actually resonate? Where are the real growth opportunities? We use analytics, segmentation, and research to answer those questions so your strategy is built on evidence, not assumptions.
Audience and revenue growth depends on clarity and consistency. When insights aren’t shared across teams and channels, supporter experiences become fragmented and opportunities get missed.
Most organizations have more data than they know what to do with. The problem isn’t access. It’s turning that data into decisions you can act on. AGP helps you understand your audiences, test messages before you commit budget, and find the growth opportunities hiding in your data. The result: campaigns that perform better and investments you can defend.
Anchor strategic development by understanding who your audiences are
We dig into your data to find patterns: who engages, who upgrades, who lapses, and why. We build segments that actually drive strategy and surface the prospects most likely to act.
Test your message before you spend
Which headline performs better? Which appeal wins with lapsed supporters? We test with real audiences so you know what works before you launch a major campaign.
Reveal opportunity and reduce risk
Should you launch a mid-level program? Expand into a new market? Double down on sustainers? We do the research and modeling to answer those questions before you commit the budget.
What We Offer
Insight-led strategies for smarter decisions
- Analytics
- Audience Insights
- Benchmarks
- GivingDNA
- Market Opportunity Analysis
- Message Research & Development
- Journey Mapping
- Multichannel Fundraising
- Strategic Segmentation
- User Experience Design
- Journey Mapping
- Blink Message Research
- Creative Impact Research
Ready to replace guesswork with clarity?
Results
Results that grow giving
70% lift in year-over-year response rate
A data-driven acquisition test delivered significant increases in response, average gift, and long-term donor value.
71% of mid-level donors retained
Community Health identified strategic engagement and movement opportunities to build a thriving mid-level donor program. With the help of GivingDNA, they uncovered key insights.
$500k endowment pledge
AGP + GivingDNA Team helps the Lutheran Hour Ministries secure major gifts through smart segmentation.
42% increase in average daily enrollment rate
Truth Initiative’s revamped EX Program, a comprehensive nicotine cessation intervention, has been reimagined to meet the unique challenges faced by young people today.
Not sure who to target, what to say, or where to invest? We can help.
The need in our communities is as great as it was during the pandemic, but giving hasn’t kept pace. Last year was a soft year for fundraising, and as a result, we’ve been playing catch-up for a while. We knew we needed to address this with our Giving Tuesday campaign. With help from AGP, we listened to our data and took a new approach to our messaging. And this year, our donors stepped up! This was a much-needed win that will enable us to continue our important work.
Steve Christensen
Director of Annual Fund and Donor Relations, Northern Illinois Food Bank
Experts
Our Strategists
Matthew Mielcarek
Kristin Priest
Riann Hartmann
Ryan Carpenter
Linda Heuser
TJ Peeler
Nikki Schell
Donna Pizzi
Related
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